NEW YORK, Sept. 10 /PRNewswire/ -- Men's fine fashion jewelry has broken new ground. The former dormant category has awoken to dramatic consumer demand and is now billed as a true fashion accessory by jewelry artisan Scott Kay and Couture, the premiere fine jewelry industry event, through New York Fashion Week. From September 9th to the 16th, 2010, Scott Kay will be the exclusive men's jewelry on display by Couture inside the tents of New York Fashion Week at its new home of Lincoln Center.
In the midst of one of the most difficult economic times the jewelry industry has ever endured, Scott Kay (credited as America's best sold luxury, designer bridal brand and a pioneer in men's fashion jewelry) will help guide the jewelry industry to newfound heights. Scott Kay will be the exclusive men's jewelry proudly featured in the bold new Accessories Presentation built into the main rotunda of the New York Fashion Week tents of Lincoln Center...the must-pass bustling entrance to the runway presentations of Mercedes Benz Fashion Week, an event produced by IMG.
"Jewelry's marriage to fashion is long overdue, and the integration of Scott Kay designs into the tents of New York Fashion Week is the ideal representation of the Scott Kay lifestyle brand," noted Lee Arevian, Business Development Director for Couture. "We are pleased to showcase the artistry of Scott Kay to represent men's fine fashion jewelry due to his well received debut of 'Art of Man' at Couture two years ago and his constant devotion to the art of fine jewelry creation."
Consumers agree. In every market Scott Kay introduces the "Art of Man" collection, his hand-carved and crafted designs sell out and the demand continues to increase. Examples of this success are within every Saks Fifth Avenue major market, including three dominant displays in New York City's Saks, hundreds of men's specialty shops and independent fine jewelry stores worldwide.
Dan Scott, CMO of Scott Kay stated, "Our recent success in the men's category includes strong digital awareness and sales at scottkay.saks.com, cufflinks.com and considerable growth in Canada, the Caribbean, and overseas brick and mortar. We can't think of better partners than the Couture Jewelry Show and New York's Fashion Week to share our most recent men's lifestyle success."
"Scott Kay is not a bridal company. We are not a fashion company. We are a lifestyle brand. The Couture display inside the tents of Mercedes Benz Fashion Week is the perfect modern vehicle to celebrate that fact," added Dan Scott, CMO, Scott Kay, Inc. September's Vogue, Gioiello also offers a cover story on the success of Scott Kay, a perfectly timed editorial for this milestone event.
SOURCE Scott Kay, Inc.