Scotts Birding Identification Mobile App Connects Birders Nationwide

Nov 03, 2011, 07:00 ET from ScottsMiracle-Gro

MARYSVILLE, Ohio, Nov. 3, 2011 /PRNewswire/ -- This fall, beginning birders and experts alike can identify wild birds and share their sightings with friends from any location. The “Scotts Bird ID” new mobile app through an interactive map helps birders record and track wild bird sightings. Launched this fall, this app is available in the Apple App Store and the Android Market.

The Scotts Bird ID App was developed in partnership with the National Wildlife Federation, an organization long known for connecting people with the great outdoors.

"We're building a birding community where birdwatchers can work together to record and track wild bird sightings," shared John Brown, director Wild Bird Food marketing. "By providing this interactive outlet we are helping birders share their experiences with their friends and family."

This app will help identify birds in specific areas, customizable by zip code, through bird imagery, specie information and bird calls.  With user interaction, every recorded sighting will be tracked in an interactive map on Facebook.com/ScottsWildBirdFood.com. Users can also upload images and share sightings with their friends via their own Facebook page.

The Bird ID App creates yet another opportunity for users to connect to bird-centric social media tools. Beyond tracking bird sightings, birders can interact with the Scotts Wild Bird Food Facebook community, creating an outlet for users to share and find tips, projects and ideas for attracting specific birds. Recently consumers were invited to upload wild bird photos and vote on favorites posted for a chance to win free Scotts Songbird Selections Wild Bird Food for a year.

Join us this fall to see who's flying where on the great winter migration.

About ScottsMiracle-Gro

With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business.  In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.

SOURCE ScottsMiracle-Gro



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