NEWARK, N.J., Nov. 2, 2016 /PRNewswire/ -- Scout Sports Marketing & Entertainment, a division of Horizon Media, announced today that GEICO has been named the presenting sponsor of its inaugural Never Forget Tribute Classic, an annual NCAA men's basketball doubleheader taking place on December 10, 2016 at Prudential Center in Newark, N.J. The event will feature 2016 NCAA Men's Champion Villanova vs. Notre Dame at 12 p.m. on CBS Sports, followed by Pitt vs. Penn State on CBS Sports Network at approximately 3 p.m. The event has been created in partnership with the Families of Freedom Scholarship Fund, which helps support the education of children of the victims of the September 11 terrorist attacks.
"We are happy to welcome GEICO to the Never Forget Tribute Classic, an event that will have a greater impact beyond the world-class basketball that will be on display at The Rock," said Scott O¹Neil, CEO, Philadelphia 76ers, New Jersey Devils and Prudential Center. "As a proud Villanova graduate, I am thrilled that the National Champions will help us rally a full arena in Jersey, and viewers around the country on CBS, to support the families that continue to need help 15 years after the tragedy."
As the presenting sponsor, GEICO receives category exclusivity, on-court and in-arena branding, on-site marketing activation and marketing assets across all event channels. Per the agreement, GEICO will also receive multiple television spots during the CBS Sports and CBS Sports Network broadcasts of the doubleheader.
Established within one week of September 11, 2001, the Families of Freedom Scholarship Fund provides postsecondary education assistance for financially needy dependents of the people killed or permanently disabled in the terrorist attacks. The Families of Freedom Scholarship Fund has already delivered millions of dollars in scholarship support, and will continue to offer education assistance through the year 2030, ultimately delivering more than $100 million to affected family members.
"GEICO is proud to support the Families of Freedom Scholarship Fund, and furthermore, those affected by the September 11 attacks," said Ryan Moreland, who oversees the sports and broadcast marketing programs for GEICO. "We're honored to have been named Presenting Sponsor of the Inaugural Never Forget Tribute Classic, an event that will support and benefit families and children of the September 11 victims for years to come."
"I am thrilled to see the Never Forget Tribute Classic come to life," said Michael A. Neuman, Managing Partner, Scout Sports and Entertainment. "As Men's basketball event attendance continues to rise, GEICO, Scout and our partners saw an opportunity to create an event that would excite fans while giving back to our community."
Tickets for the Never Forget Tribute Classic, which start at $30, can be purchased through ticketmaster.com, by phone at 800-745-3000, at all Ticketmaster outlets, and at Prudential Center's box office. For more information, visit PruCenter.com/NeverForget and follow @PruCenter using #NFTC2016.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers, insuring more than 23 million vehicles (auto & cycle).
About Prudential Center
Prudential Center is a world-class sports and entertainment venue located in downtown Newark, New Jersey. Opened in October 2007, the state-of-the-art arena is the home of the National Hockey League's (NHL) three-time Stanley Cup Champion New Jersey Devils, Seton Hall University's NCAA Division I Men's Basketball program, and more than 175 concerts, family shows and special events each year. Ranked in the Top 10 nationally by Pollstar, Billboard and Venues Today, Prudential Center is recognized as one of the premier venues in the United States, and welcomes 1.75 million guests annually. For more information about Prudential Center, visit PruCenter.com and follow the arena on Facebook, Twitter and Instagram @PruCenter.
About Scout Sports and Entertainment, a division of Horizon Media, Inc.
Scout is the sports, entertainment, wellness and event marketing division of Horizon Media Inc., the largest privately owned media services company in the world. Chief Marketer and Promo has named Scout one of the top marketing promotional agencies in the U.S. the last four years. Scout offers a full range of marketing capabilities, including sponsorship consulting, research, negotiation, strategy, partnership acquisition, activation and endorsements. Other disciplines include production, execution, as well as measurement, metrics and analytics across all verticals of our service offerings.
The division is led by Michael A. Neuman, a recognized leader in sports marketing, sponsorship, event marketing and marketing partnerships. For more information, please visit www.horizonmedia.com.
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SOURCE Horizon Media, Inc.