SHANGHAI, Nov. 20, 2015 /PRNewswire/ -- Recently, SCPG Holdings Co., Ltd (SCPG) received the 11th Golden Elephant Honorary Award of China's Best Brand-Building Case from the awarding ceremony held at the 2015 China Brand Value Forum in Shanghai. Among award winners including Ping An Bank, Tencent Technology, China Mobile and other well-known enterprises, SCPG was the only domestic commercial real estate company to win an award.
SCPG's whole value chain of commercial real estate and its achievements in the past 12 years helped the group stand out from over hundreds of competitors during the evaluation. The release of its brand strategy on February 6, 2015 and the renaming of the group and re-examination of brand architecture successfully helped the group to upgrade its brand to "SCPG" which stands for Shopping Center Professional Group.
In 2015, the group achieved an overall sales growth rate of 20%, twice the growth rate of China's GDP. While China's export and investments remain weak, with the vision of experience-oriented shopping and a preferred platform of commercial cooperation, through building an iconic shopping destination and combining all the essentials for a quality lifestyle, SCPG plays a great role in promoting the activation of the regional market consumption.
SCPG is China's leading commercial real estate investor, developer and operator, founded in Shenzhen city in April 2003. Committed to 'building iconic shopping destinations and delivering joyful customer experience', SCPG has invested in and developed more than 60 shopping malls with around 6 million square meters, most of which are located in the Pearl River Delta, the Yangtze River Delta and the Bohai Economic Rim. Relying on powerful source integration and efficient business development and operation, SCPG is dedicated to establishing the iconic INCITY shopping mall as well as achieving the main goal of 'combining all the essentials for a quality lifestyle and being the top choice for experiential shopping and commercial partnerships'. SCPG now owns and operates over 30 shopping malls with a GFA of about 3 million square meters and also has developed in-depth cooperation with a number of world-class commercial and financial partners such as Blackstone, ICBC International and Wal-Mart.
About Golden Elephant Award and China Brand Value Forum
It was founded by China's leading commercial newspaper group 21st century business herald, supported by world's largest brand consulting group Interbrand, and China Brand Center in 2004. It is the top-class annual event in China's brand industry. Since it began, the forum has been regarded as "the hall of academia of China brands" to the rest of the world. As of today, 11 forums have been successfully hosted.