NEW YORK, Oct. 5, 2016 /PRNewswire/ -- Screenvision Media, a national cinema advertising leader, today announced strategic enhancements to its Marketing Department to better serve clients with robust marketing solutions and bolstered insights and measurement. Screenvision Media's Ad Sales Marketing team will now be called Client Solutions, and the Research team will now be named Insights & Measurement. The announcement was officially made today by John McCauley, Chief Strategic Development Officer, at which time he also announced several new hires that align with the restructured group.
"Cinema advertising continues its momentum and continues its share of overall advertising spend, and we are responding with strategic moves to maximize clients' cinema impact. We realized that we needed to be more strategic in how we approach our client solutions and the way we provide insights and measurements to them," said John McCauley, Chief Strategic Development Officer, Screenvision Media. "These components are incredibly important pieces of the advertising equation, and we're dedicated to delivering as much value as possible. We're proud to welcome the new members to our team, led by recent senior leadership hires Ann Brown – heading up Client Solutions, and Sarah Barasch – overseeing Insights & Measurement."
"We've been experiencing tremendous growth both in terms of the volume of clients we are serving and the work that we are doing for them. Having teams dedicated to both client solutions, and insights and measurement will enable us to offer smarter and more strategic support to our advertising partners," added Katy Loria, EVP, Chief Revenue Officer, Screenvision Media.
New Marketing Department hires includes:
- Ann Brown, SVP, Clients Solutions & Marketing, New York
- Sarah Barasch, SVP, Insights & Measurement, New York
- Courtney Smith, Director, Client Solutions & Marketing
- Andrew Garbarino, Director, Trade Communication
- Alice Fan, Senior Manager, Client Solutions & Marketing
- Peter York, Manager, Client Solutions & Marketing
- Alexandra Claveloux, Manager, Client Solutions & Marketing
- Katherine Klagholz, Client Solutions & Marketing Coordinator
- Mason Strand, Client Solutions & Marketing Coordinator
Ann Brown joins Screenvision Media's senior leadership team as SVP, Clients Solutions & Marketing. She will head up the newly created Client Solutions group. Ann brings over 20 years of strategic marketing and sales experience to the company. Prior to joining Screenvision Media, she served as the Head of Marketing for Forkcast – a tech startup in the mobile food ordering and delivery space. Her career in marketing and media includes senior leadership roles at the Weather Company, Time Warner, News Corp. and NBC.
Sarah Barasch joins Screenvision Media's senior leadership team as SVP, Research. She will lead the newly created Insights & Measurement group. Sarah brings more than 20 years of experience in leading research teams at various media properties to Screenvision Media. Prior to joining the company, Sarah served as Senior Vice President, Research at Viacom/Nickelodeon, Vice President, Ad Sales Television and Interactive Research and NBC Universal/Oxygen Media, and Director, Ad Sales Research at MTV Networks.
Courtney Smith joins Screenvision Media as Director, Client Solutions & Marketing. Prior to joining the company, she was a Client Solutions Manager for Townsquare Media and oversaw ad sales marketing for online TV startup, Ora TV.
Andrew Garbarino transitioned from his role as Screenvision Media's Ad Sales Marketing Director to Director, Trade Communications. Within this new role, Andrew will be managing events and Screenvision Media's presence within key trade associations.
Alice Fan joins Screenvision Media as Senior Manager, Client Solutions & Marketing. Prior to joining the company, she worked on the sales and marketing team at Mitsu Chemicals, and the marketing team at Live Nation Entertainment.
Peter York joins Screenvision Media as Manager, Client Solutions & Marketing. Peter's career in marketing includes roles at Forkcast, Magnolia Pictures, Magnet Releasing, Third World Newsreel, and NotABillionaire.
Alexandra Claveloux joins Screenvision Media as Manager, Client Solutions & Marketing. Prior to joining the company, she was an Ad Sales Marketing & Sales Development Coordinator at Disney Media under the Disney-ABC Television Group.
Katherine Klagholz joins Screenvision Media as Client Solutions & Marketing Coordinator. She joins the company after recently graduating from Tulane University with a Master of Management.
Mason Strand joins Screenvision Media as Client Solutions & Marketing Coordinator. He joins the company after recently graduating from Tulane University where he obtained a BSM degree in Marketing.
ABOUT SCREENVISION MEDIA
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.
Kate Carver – Olson Engage
Rachael Morrison – Olson Engage
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SOURCE Screenvision Media