Scribit Debuts: First Content Marketing Platform to Transform Social Media Sharing into Selling
Relationships with Top Publishers Provide Rights to Quality Content
18 Apr, 2012, 09:00 ET
ATLANTA, April 18, 2012 /PRNewswire/ -- Scribit (www.scribit.com) is the first web-based content marketing platform that enables businesses to easily find, publish and share quality content from premium brands to increase engagement and drive traffic to their sites. In addition to transforming how sharing works, Scribit lets businesses publish content with a single click making their sites more compelling, current and likely to drive revenues.
Through strategic publishing relationships, Scribit offers access to millions of articles and videos from some of the best and biggest publishers including Business Insider, Discovery, Inc. and TVGuide.com, with more being added to the service daily. Scribit's robust content spans a variety of industries including entertainment, technology, business and finance, making it easy for marketers to create deeper audience engagement, increase leads and sales. Organizations earn a thought leadership position by finding and sharing content, all within their company's own digital properties including their websites, Facebook, Twitter and LinkedIn accounts.
A recent study conducted by Nielsen and AOL stated that as social media continues to rise, 23 percent of shared messages include links to content. The ability to share content is important to consumers as it connects and identifies them with brands.
"Scribit solves the biggest conundrum in social media/content marketing today: 'Now that I have engaged my customers and prospects, how can I cost-effectively add content to keep their interest and get them back to my site?" said Gregg Freishtat, CEO of Scribit. "We are revolutionizing the way information is shared on the web by turning a business' brand into the place consumers can find content from across the web. Currently, when you share third party content, you are pushing consumers away to other sites to read it. Now, with Scribit's premium content, you can have a depth and breadth of content on your site and social pages as easily as friending someone on Facebook. As a result, consumers become more engaged with the brand, visit more often and spend more time on the site, all driving increased revenue. The feedback from the private beta reinforced the need for an innovative platform like this in the marketplace. We are thrilled to move into the next phase with public beta and launch Scribit to the public."
Many businesses confuse sharing curated content, which is a collection of third party snippets and links, with content that drives visitors and makes their site a robust source of great information. "The key to success in our competitive market is to stand out as a thought leader. A big part of that is what we put on our site and share. Scribit makes it really easy to find and publish great content from one interface, says Ashley Hunter, a Scribit beta customer. "What makes Scribit unique is that it not only engages our customers, but also keeps them on our social and web properties. As soon as we post content, we see an instant lift in our site traffic."
A free 30-day trial is available by visiting www.scribit.com. Scribit pricing is based on the size of the website, starting as low as $50.00 per month with no long term contract.
"Scribit will fundamentally change how consumers discover what they are searching for online. Rather than bouncing between various sites using Google, Facebook and Twitter as the starting point for discovery - Scribit lets businesses bring the best content from around the web to their properties and become the point of discovery for great content relevant to their business. Being between the consumer and the content they are seeking is the key to successful online marketing," said Freishtat.
Scribit will be showcased at DEMO Spring 2012 in Santa Clara, CA on April 17 – 19, 2012 in the DEMO pavilion.
Scribit is the first web-based content marketing platform enabling businesses to collect, publish and share quality content from across the Web while driving traffic to, and keeping it on, the company's digital properties. Scribit maintains publishing relationships within the industry including Business Insider, Discovery, Inc. and TVGuide.com. Based in Atlanta, Scribit is led by an experienced senior management team that created Vertical Acuity, home of the world's first Content Logistics Platform. Learn more about us at www.scribit.com and www.verticalacuity.com.
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