Scripps Networks Interactive's Online Lifestyle Brand,ulive Announces New Shows, Talent and Distribution Partners
Featured Talent Includes TV Star and Producer Lo Bosworth, HGTV's Cousins Anthony Carrino & John Colaneri and Top Parenting Blogger Ilana Wiles
NEW YORK, April 30, 2014 /PRNewswire/ -- Today, ulive, the online lifestyle video brand from Scripps Networks Interactive, Inc. (NYSE: SNI) announces new series, new talent and new distribution partners at its Digital NewFront event. More than 50 new and returning series will roll out this year via lifestyle video site ulive.com and the ulive Lifestyle Network.
Talent joining the ulive roster for the first time includes Lo Bosworth dishing up style and beauty tips, HGTV's Cousins, Anthony Carrino and John Colaneri, whipping up food for dudes, and wildly successful lifestyle blogger Anne Sage reinventing last season's wardrobe. Returning talent and their shows include Tara Stiles' mega-popular Yoga Rebel, Genevieve Gorder's A Well Designed Life and Janell Inez's Handy Ma'am.
ulive also announces new distribution partnerships with Yahoo and MSN, which will join more than 100 other partners in the ulive Lifestyle Network that already includes targeted lifestyle publishers like Zillow® and BlogHer.
"We've spent the last year building the ulive Lifestyle Network and have chosen powerful partners to create the quality scale our advertisers need to amplify their brands," said Jeff Meyer, president of ulive. "It's not about just being bigger, it's about being better. We're distributing the same caliber of premium programming you see when you watch any of the Scripps Networks channels and delivering what online viewers really want."
According to a joint study commissioned by ulive and POPSUGAR that was released last week, ulive offers eight out of the top 10 topics that women look for in online video viewing including food, home, travel, wellness, parenting, beauty, style and pets. ulive starts with the Scripps Networks content audiences know and love, then expands into new categories through strong content partnerships and entertaining ulive original series.
NEW SERIES INCLUDE:
Food for Dudes – There are three things that HGTV's Cousins, Anthony Carrino and John Colaneri, love: Design, travel and food. When they are not designing or traveling, you'll find the Cousins at home, or with their family, concocting some killer meals. While tastes vary, their skills are decent, and the Cousins are all about making accessible and delicious food. Watch them as they whip up their own version of food for dudes.
The Lo Down (wt) – Lo Bosworth lives for style in every aspect of her life: Food, fashion, beauty, decor, you name it. In her first original series on ulive, Lo integrates her signature style into those everyday life occasions – birthdays, holidays, or just grabbing a drink with a friend. Each episode follows her as she pulls together a unique look, dish, and ambiance to fit the mood for one real life event.
Landfill Dogs (wt) – Photographer Shannon Johnstone is on a mission to showcase the beautiful souls of the most overlooked dogs. In this series, she uses her talents and the power of Facebook to give shelter dogs a real shot at finding a new home. Each episode profiles one dog and its journey.
Out of the Way - Whenever he has a free moment in his hectic schedule, Anthony Carrino heads out on his motorcycle with one goal in mind: To find something unique. Whether it's a person, place or an object, Anthony is going out of the way to meet, experience, or find something the rest of us haven't even heard of.
Like A Vegan – Vegan chef Ayinde Howell has never tasted a morsel of meat in his life. Think he's missing out? Think again. In this series, Ayinde whips up his own vegan spin on carnivore classics. Who needs ground beef for a burger? Ayinde will create one with tofu that tastes just as good and is completely vegan. To put these dishes to the test, he'll be joined by some omnivore guests in each episode.
How Not to Kill Your Kids - Travel Channel's Bert Kreischer, with the help of his two daughters, fuses comedy with common sense to show you how NOT to kill your kids. From diffusing potential dangers at home to keeping his little ones active by playing his favorite childhood games, Bert gives us a peek at his own unique and humorous spin on fatherhood.
The Girls with Glasses: Way to Wear – The quest for good style is a minefield. Who has the time to jump on every trend, dodge every faux pas, and still make it out the door on time? Thankfully, The Girls With Glasses, Brooke and Summer, are here to serve as your style compass and take the guesswork out of dress-work. The girls provide clever tips for styling yourself and the rest of the family.
Lunch Lady – YouTube food star Hilah Johnson has you covered for lunch. In this series she'll share easy, healthy midday recipes that can be packed for school or work, as well as a few to make on lazy weekends at home. Never again will your kid (or your spouse) throw their lunch in the trash!
5 Things with Anne Sage – Anne Sage from the wildly popular lifestyle blog The City Sage finds ingenious was to upcycle items from her closet that she never wears but can't part with. Last season's fashion just got a whole new lease on life.
RETURNING SERIES INCLUDE:
- Yoga Rebel with Tara Stiles
- A Well Designed Life: Holiday with Genevieve Gorder
- EstheKitchen with Jessica Bartley
- The Mommy Show with Ilana Wiles
- Sick Kitchens with Nadia G
- Handy Ma'am with Janell Inez
- Almost Free: New York with Sonia Gil
- Olive Us
- Eye Where You Are
- Top 3 of Everything
- What You Don't Know Could Kill You
About ulive:
ulive is a digital lifestyle video brand for today's busy consumer. Owned and operated by Scripps Networks Interactive, Inc. (NYSE: SNI), ulive expands on the Scripps Networks lifestyle promise: to bring the best videos to viewers wherever and whenever they want.
At the center is ulive.com, a premium video portal, home to lifestyle videos from brands you know and trust – including Food Network, HGTV, Travel Channel, Cooking Channel, DIY Network and Great American Country – as well as premium third-party videos and more than 80 original series from beloved TV stars and hot new digital talent.
The ulive Lifestyle Network (ULN), ulive's accompanying video distribution network, delivers premium video content across a curated ecosystem of lifestyle publishers. With videos covering food, home, travel, parenting, wellness, beauty and fashion, ulive entertains and informs to help you make the most out of life. Whatever you live for, find great videos about it on ulive.
Media Contact:
The Door
Heather Muhleman / [email protected] / 646-340-1709
Erin Maxwell / [email protected] / 646-340-1772
SOURCE ulive
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