Scripps Networks uses to Power Video for Amazon Instant Video

HGTV, Food Network, DIY Network, Cooking Channel and Travel Channel Leverage's Cloud Processing to Enable Amazon Instant Distribution

Jun 05, 2013, 08:00 ET from

SAN FRANCISCO, June 5, 2013 /PRNewswire/ --, the world's largest video processing service, today announced that Scripps Network Interactive, America's leader in home and lifestyle programming, has leveraged its high-speed, cloud video processing platform to enable distribution for its popular television shows and ancillary video content from HGTV, Food Network, DIY Network, Cooking Channel and Travel Channel for the Amazon Instant Video on-demand video platform.

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With popular TV series like Chopped, Iron Chef America, Renovation Realities, Kitchen Crashers and Throw Down with Bobby Flay, and reaching over 100 million households, video is at the heart of Scripps' digital offerings. Preparing this content for web and mobile consumption requires massive computing resources equipped for high-speed processing.'s powerful cloud platform provides instant, elastic capacity to easily scale support for Scripps' video volume requirements. Multi-core, high-speed processing capabilities eliminate long video queues, ensuring that high-quality videos are instantly available to view across all devices and browsers. In addition, a comprehensive suite of editing and customization features, universal closed captioning support and content packaging options enable Scripps to automate its workflow for VOD platform distribution including Amazon Instant Video.

"Scripps Network Interactive is home to the leading brands for creating original and entertaining programming centered on our lifestyle: home, food and travel," said Jeff Malkin, president at  "By utilizing's cloud-based, automated processing platform, Scripps is able to expand its reach to where a growing percentage of its audience is consuming video content -- across all web and mobile platforms." 

"We are now believers in's highly scalable cloud-based video platform," explains David Zebroski, Vice President of Digital Video Operations for Scripps Networks Interactive. "'s powerful transcoding and automated workflow capabilities enabled us to dramatically reduce our time-to-market for Amazon Instant distribution by processing our entire catalog within a couple of weeks."

About, the world's largest video encoding service and provider of, the universal video URL platform, powers thousands of companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized as a "Cool Vendor 2011."  For ongoing Company updates, please see or follow @encodingdotcom on Twitter.

About Scripps Networks Interactive

Scripps Networks Interactive (NYSE: SNI) is a leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components on companion Web sites and broadband vertical channels. The company's media portfolio includes popular lifestyle brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and country music network Great American Country (GAC).  For more information, please visit