SCUBE Game Plan™: Roadmap to Exponential Growth for Industrial Manufacturers

Nov 02, 2015, 08:45 ET from SCUBE Marketing

ORLAND PARK, Ill., Nov. 2, 2015 /PRNewswire/ -- The industrial manufacturing industry is in its infancy, at least when it comes to pay-per-click (PPC) marketing. And for sales-driven distributors, that means the field is wide open. The trick is in understanding PPC data to create campaigns that reach the right customers and actually turn a profit — and that's where the SCUBE Game Plan, from Chicagoland PPC firm SCUBE Marketing™ (, comes in.

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Data always tells a story. For numbers-driven analytical types like the SCUBE team, that story provides clues to winning at PPC. The SCUBE Game Plan, custom-made for each client's unique market opportunity, product offering and geographic focus, pulls those clues together into a clear, no-nonsense strategy industrial manufacturing industry clients can follow to establish a profitable PPC campaign in a month.

"You can't play the game without the plan. It should be the first step in everything you do," said SCUBE Managing Partner Diana Bukevicius. "We are very excited to offer the SCUBE Game Plan to help industrial manufacturing distributors really understand their PPC opportunities and have an actionable plan. Most importantly, the plan is written in plain English, which means it's very easy to follow and implement. The result is increased PPC campaign profitability in 30 days or less."

SCUBE Marketing created the Game Plan as part of the firm's recent rebranding effort. SCUBE Marketing was founded as Supero Media Corporation, a full-service digital marketing firm, in 2009. But as the company grew and evolved, they realized their existing brand didn't fully represent their business and didn't match clients' experience, which were centering around successful PPC campaigns. Needing to align the external representation of the company with their intrinsic strengths — PPC marketing and analysis from a highly specialized, data-driven team that takes pride in being "numbers guys" — the Bukevicius launched a new logo, a new name, and a new brand. SCUBE is the company's conjunction of "square cube," a mathematical principal referring to exponential growth.

"In surveying our clients, it became clear that we were known primarily for our results and knowledge in PPC," Tom Bukevicius stated. "By laser focusing 100% of our company efforts in this area, we will be able to produce even better results for clients."

Every team needs a game plan if it wants to win. And the best plans are made by coaches who know the game inside and out, who can step back and take an analytical approach to strategy and then think on their feet in the clutch. In the PPC marketing game, the SCUBE Game Plan aims to take industrial manufacturing clients straight to the top.

Diana Bukevicius
SCUBE Marketing
(708) 695-6168