Sealy Introduces New Optimum Pillowtop Model

TRINITY, N.C., July 30, 2012 /PRNewswire/ --  Based on the recent retailer success of the Sealy Posturepedic Optimum™ gel memory foam line, Sealy®, Inc. (NYSE: ZZ), the largest bedding manufacturer in the world, is introducing a new Optimum model – a premium pillowtop mattress. The new pillowtop model will offer consumers a new comfort option and will retail at $3799.

"The new pillowtop model will be a great addition to our Optimum line, giving consumers a full range of comfort choices," said Jodi Allen, chief marketing officer, Sealy.  "Our entire Optimum gel memory foam line works to combat one of consumers' top complaints with memory foam mattresses – sleeping hot – by drawing excess heat away from the body for a deeper, more restful."

Optimum is a mattress unlike any other, thanks to innovations like OptiCool™ gel memory foam fused with OUTLAST® material, which is more effective for removing excess heat during the night. The OptiCool gel memory foam is 12 times more effective than standard memory foam or gel memory foam.

Sealy is currently supporting the new Optimum line with an unprecedented national TV campaign, digital buy and in-store program which launched in May and brings to life the temperature-regulating qualities of the Optimum mattress. Sealy will also be supporting a nationwide Labor Day promotion, which offers consumers a free box spring when they purchase any Optimum mattress. 

"We've made great strides towards demonstrating our commitment to specialty bedding with the launch of the new line and the national advertising campaign," said Mark Delahanty, vice president/general manager, specialty bedding at Sealy. "With the addition of the pillowtop and the upcoming promotion, we expect to continue the success with retailers and consumers."

The new Optimum will be on display in the Sealy showroom during Las Vegas Market, July 30 - August 1. 

About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Posturepedic Optimum(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

Media Contact: Jenny Sherman
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312-861-5257

SOURCE Sealy, Inc.