SeaPak's Lent Campaign Kicks Into High Gear
Campaign for Seafood's Largest Selling Season Includes Blogger Meal Plans, Redesigned Website, "Grocery Grab Sweepstakes"
ST. SIMONS ISLAND, Ga., March 6, 2015 /PRNewswire/ -- It's the most-exciting time of the year right now for the SeaPak Shrimp & Seafood Co. Not only has the brand kicked off its annual marketing campaign for the Lenten season – traditionally the period when most seafood in the United States is consumed – it also has a featured role this Sunday on the popular Food Network series, Guy's Grocery Games.
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In the March 8 episode (8:00 p.m.), host Guy Fieri will send four talented chefs running through the aisles in a high-stakes, high-skills grocery store cooking competition, titled, "Don't Skimp on the Shrimp," that features SeaPak Jumbo Butterfly Shrimp. The last chef standing at the end of the show will have the chance to win up to $20,000 in a shopping spree.
The in-show appearance for SeaPak, which is an unprecedented development for the brand, will be repeated more than once in the following days. The episode can be seen on Food Network this Sunday, March 8th, at 8:00 p.m., with encore airings on Saturday, March 14th, at 4:00 p.m. and Monday, March 23rd, at 6:00 p.m.
Promotional Activities
For this year's period of Lent, SeaPak's promotional activities again concentrate on keeping the frozen seafood aisles bustling. Since early February, the nation's No. 1 shrimp brand in the frozen specialty seafood category has been intensifying its visibility as a meal-planning resource all along the consumer's path to purchase, through a campaign designed to encourage people to increase their consumption of shrimp and seafood.
"We have a lot of engaging programs going on," pointed out Daryl Miller, SeaPak Director of Marketing, "and they're all focused on reinforcing SeaPak's 'Taste of the Coast' with consumers and showing moms and other meal-makers numerous ways to make dinnertime simple and delicious with our products."
In a major component of the Lent campaign, popular food and lifestyle bloggers are sharing five-day meal plans to make dinnertime run as smoothly as possible. Each blogger's weekday meal plan features SeaPak shrimp or seafood in at least two of the meals, ensuring that families meet the U.S. Department of Agriculture's dietary recommendation of two servings of seafood per week.
Sweepstakes and Redesigned Website
Just in time for the seasonal marketing thrust, SeaPak also has unveiled its redesigned website, which features heightened functionality and an energized appearance, for a better overall user experience.
Meanwhile, on the SeaPak Facebook page, consumers can enter a "SeaPak Grocery Grab Sweepstakes" for the chance to win a year's worth of SeaPak product and one year's worth of grocery money. Every participant receives recipe suggestions (based on answers supplied during an online game), a printable shopping list and a coupon. Visitors to the sweepstakes also can find additional recipe suggestions, a recipe how-to video and more coupon information.
About SeaPak
SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 65 years. From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings "the Taste of the Coast" to tables across the country.
SeaPak produces America's No. 1-selling retail frozen shrimp brand within the specialty seafood category. It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here. For more information about SeaPak, visit SeaPak.com.
CONTACT: Mary Eva Tredway
Butin Integrated Communications
404/317-0731
SOURCE SeaPak Shrimp & Seafood Co.
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