LEEDS, England, April 18, 2012 /PRNewswire/ --
Doubles in Size to £4.5m Turnover, 40% YOY Increase Since 2009, Growth set to Continue
Leeds-based multilingual search marketing specialist, Search Laboratory, today reports dramatic growth across all areas of business including operations, headcount, turnover and profit.
Driven by its scientific and mathematical approach to international search engine marketing, Search Laboratory has consistently grown year-on-year (YOY) turnover by £1m, or 40% for the last two years running.
In order to service more and larger clients in both B2B and consumer sectors, Search Laboratory has invested substantially in its workforce, growing headcount from seven to 70 in just three years, providing stable and challenging careers for regional graduates across a variety of disciplines, from maths to journalism.
Ron Harris, Chief Financial Officer at Search Laboratory comments: "Thanks to the talents and tireless energies of all our people, Search Laboratory has grown well in excess of the 16-20% per annum national average for the search engine marketing sector. Revenue growth has been consistent over the last two years, which, coupled with strong client retention is evidence of the quality of service and strength of the results we produce for clients. Progress so far this year indicates that we will maintain this level of growth for the foreseeable future."
"Search engine marketing is about staying ahead of the web's evolution by anticipating its development and innovating services accordingly," adds Ian Harris, Chief Executive Officer, Search Laboratory. "We have assembled a team that can offer clients real insight into how the global population uses the internet to search for and buy goods and services online. We build this insight into marketing campaigns that drive international custom to our clients' businesses and ensure their own customers have a convenient and efficient experience online. I'm very proud of what we've achieved to date, especially our ability to offer stable career prospects for today's Yorkshire graduates, who are having a particularly rough time of it at the moment."
Search Laboratory continues to recruit rapidly in order to service a growing number of large international customers across a range of market sectors, from fashion and luxury products to professional services and technology. The company currently trades with companies in 18 different countries around the world and intends to further extend its client base both in real and in geographical terms over the next twelve months.
The company remains on course to meet its profit target for FY2011/12, ending in October, which represents a 60% YOY increase from 2010/11.
Notes to editors:
About Search Laboratory
Search Laboratory (http://www.searchlaboratory.com/) is a global leader in search marketing, specialising in English and multilingual search engine optimisation (SEO), pay per click (PPC) campaign and bid management, analytics and other online marketing activities. It has a customer centric ethos to campaign planning and delivers tangible, revenue driven results, based on scientific rigour and a deep understanding of language structure, colloquialism and customer buying habits. Founded in 2005, Search Laboratory is today widely recognised in its field for its technical ability. BidLab™, the company's proprietary PPC bid management software is used to drive greater PPC returns for a range of multinational clients around the world.
In February 2012, Search Laboratory was named the UK's 10th best employer in The Sunday Times Top 100 Small to Medium Enterprise Companies to Work For 2012, Best Companies, the programme coordinator, awarded it three star status, the highest possible level of accreditation.
1. EConsultancy research, 2011
SOURCE Search Laboratory