Search, Social and Video Marketing Expert Gregory Markel in Music 3.0 Book

Gregory Markel, CEO and President of Infuse Creative, was interviewed on search engine optimization and marketing, social media, video and Web 2.0 strategies for recording artists and musicians in author and music industry veteran Bobby Owsinski's new book, "Music 3.0: A Survival Guide for Making Music in the Internet Age."

Jan 27, 2010, 17:19 ET from Infuse Creative

LOS ANGELES, Jan. 27 /PRNewswire/ --  Gregory Markel, the founder, CEO and President of digital marketing agency Infuse Creative, was interviewed by music industry veteran Bobby Owsinski about how up-and-coming musicians, artists, bands, and musical acts can use SEO and social media strategies to their advantage in promoting themselves and their music online in the new music business guidebook, "Music 3.0: A Survival Guide for Making Music in the Internet Age," on sale at

A former recording artist signed to Warner Brothers with two albums and a hit at rock radio under his belt and now a digital marketer serving global brands, Gregory Markel has a unique perspective on the entertainment industry, particularly the music business. Markel and Infuse Creative have provided services to major entertainment clients such as New Line Cinema, CBS's CSI, Warner Bros., the BBC, the National Geographic Channel, Led Zeppelin, FOX's hit television show "24," Gibson guitars, and many more.

In the interview, Markel explains how musicians can utilize free tools and techniques on the web to promote themselves and their music. "If your music's good there are so many opportunities with social media, free technologies and methodologies available that you can definitely get a large number of people to find you," said Markel. "You want to utilize the rest of the web that doesn't cost you anything, meaning all of Web 2.0 and social media."

When asked for advice to give aspiring musicians for optimizing their website, Markel suggested researching the websites of artists in the same genre of music, and learning about the workings of social media. "You have to figure out how to put down some kind of footprint online for people to find you," said Markel. "You want to build community. If you're a serious, artsy kind of artist, that might dictate a specific online and mobile approach appropriate for such, while if you're pop oriented then that would denote another kind of approach appropriate to that type of audience, etc."

"Music 3.0: A Survival Guide for Making Music in the Internet Age," which will be available this October, is a guidebook for musicians to help understand how the music business has changed over the past decade, and why it is essential for musicians to adopt innovative ways to market and distribute their music on the web. To read an excerpt of Gregory Markel's interview, go to

About Gregory Markel

Gregory has been involved in search, social, and video marketing and technology for 13 years and is a popular and perennial speaker at key industry events and media outlets including; Search Engine Strategies, Pubcon, SMX, CalTech, USC Annenberg School of Communications, FOX business news, Advertising Age and many others. Gregory also advises financial analysts on search, social and video technology companies.

About Infuse Creative:

Infuse Creative, founded by Gregory Markel, has provided search engine optimization, social media, and digital marketing services and technology to a diverse range of clients, including Mazda, Gibson Musical Instruments, New Line Cinema, Warner Bros., Pacificare, The BBC, Ed Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Reality Executives International, Sony, Universal, Vivendi, and many more. Follow us on Twitter:

About Bobby Owsinski:

Bestselling author and music industry veteran Bobby Owsinski has worked as a music producer, arranger, and engineer with numerous recording artists and musical acts such as Jimi Hendrix, The Who, The Ramones, Willie Nelson, Neil Young, and Chicago, and many others, as well as on a variety of commercials, television shows, and feature films. One of the first to use surround sound music mixing, Owsinski is currently a principle in audio production house Surround Associates and broadcast content creator 2B Media. He has also authored hundreds of audio-related articles in industry trade publications, in addition to several books that are now integral parts of media programs, including "The Audio Mastering Handbook," "The Mixing Engineer's Handbook," and "The Recording Engineer's Handbook."

    Melissa Klotz
    Infuse Creative 
    (323) 960-7790


SOURCE Infuse Creative