Sears Announces Launch of the 'Sears Blue Blogger Crew' at the 2011 Consumer Electronics Show

LAS VEGAS, Jan. 3, 2011 /PRNewswire/ -- Just in time for The Consumer Electronics Show, the world's largest technology tradeshow, Sears consumer electronics launches a new social media initiative called the Sears Blue Blogger Crew, which is dedicated to providing knowledgeable, industry bloggers the opportunity to engage in consumer electronics announcements, events and activities throughout the year. The goal of the Sears Blue Blogger Crew initiative is to provide enthusiastic bloggers with new resources and early access to consumer electronics information, so they can further report, blog and interact with their social media communities about the latest technology news.

To kick off the Sears Blue Blogger Crew, Sears Consumer Electronics Division is working exclusively with five bloggers, providing them the tools needed to access, attend and blog live from CES 2011. The inaugural members of the Sears Blue Blogger Crew attending CES 2011 include:

• Andru Edwards, CEO of Gear Live Media and lead blogger for GearLive.com
• Kris Cain, lead blogger for LittleTechGirl.com, Tech Editor on Mom Blog Magazine, Host of Tech Talk After Dark on MomTV, and editor of the National Apple Gear & Chicago Tech Gear writer on Examiner.com
• Kelly Clay, veteran blogger, social media analyst and technology writer for Lockergnome.com
• Jenna Hatfield, lead blogger at Stop, Drop and Blog, newspaper photographer and BlogHer contributing editor
• Barbara Rozgonyi, lead blogger for WiredPRWorks.com and social media writer featuring business office technology and tools

"The Sears Blue Blogger Crew allows our customers to hear directly from their peers regarding product news and events, beginning with activities at CES and then leading into additional announcements during the year," said Karen Austin, president of Consumer Electronics for Sears Holdings. "Our hope is that as the members of the Sears Blue Blogger Crew share their passion for consumer electronics via their social communities, they will also excite others to be more active online in sharing their own thoughts and opinions on consumer electronics industry news."

In addition to exclusive opportunities at CES, the Sears Blue Blogger Crew members will have access to a wide array of content, including interviews with members of the Sears consumer electronics team, the potential to learn about announcements early, and the prospect of attending industry events to blog live on behalf of Sears consumer electronics. Advanced access to this type of industry information and these activities will provide the bloggers with many exclusive opportunities to learn about new technology trends early and share product insights with their readers.

Sears is looking to expand on the initial launch of the Sears Blue Blogger Crew and will be taking submissions throughout the year for new members. More details about how to submit to become a Sears Blue Blogger Crew member will be added to the Sears consumer electronics blog throughout the year. For information on Sears consumer electronics and the Sears Blue Blogger Crew, visit http://www.mysears.com/mysears_blog/sears-blue-blogger-crew-sears-electronics-ces-2011. Technology enthusiasts can also follow Sears consumer electronics on Twitter at twitter.com/bluececrew, on Facebook at www.facebook.com/searselectronics or on YouTube at www.youtube.com/searselectronics.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 12 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears, Roebuck and Co.