Sears Is Offering 'Black Friday' Doorbuster Deals Now

Now customers can plan ahead to get the best gifts at the best prices

Oct 27, 2010, 12:13 ET from Sears, Roebuck and Co.

HOFFMAN ESTATES, Ill., Oct. 27 /PRNewswire/ -- This holiday season, Sears is offering weekly "Now" sale events with layaway options so customers can get a jump start on their shopping and have a more rewarding holiday season than ever before. Starting Friday, Oct. 29, and continuing every Friday and Saturday until Christmas, Sears will offer exciting two-day sales, making gift giving even easier and more affordable with terrific prices throughout the holidays on the best brands.  

"Last year, customer response to our "Black Friday Now" deals was overwhelmingly positive, many were thrilled that they did not have to wait for holiday deals," said David Friedman, SVP and president, Marketing, Sears Holdings. "This year, we wanted to extend these deals to two days to help our customers get the best quality gifts for the ones they love without breaking the bank."

"Black Friday Now" sale events will take place every Friday and Saturday from 9 a.m. to noon, local time, beginning this Friday, Oct. 29 through Saturday, Nov. 20. The offer gives customers a chance to shop great offers early, rather than waiting until the day after Thanksgiving. Additionally, Sears now offers an extended layaway plan, which is available in store and online, and gives customers 12 weeks to pay for purchases. This enables customers to reserve great merchandise — including all "Black Friday Now" specials — pay in installments and pick up items just in time for the holidays.

A sample of Sears "Black Friday Now" deals for Friday, Oct. 29 include:

  • 20 percent off all Craftsman® Power Lawn & Garden and Outdoor Storage; plus, no interest for 12 months on Lawn & Garden purchases over $399 (excluding Calif.)
  • Save over 30% on Frigidaire(1) Steam washer and dryer pair. Frigidaire 4.2 cubic feet Steam washer and 7.0 cubic feet Steam dryer sold together for $1,179.98 (reg. $869.99/washer, $979.99/dryer)
  • Save $70 on RCA 40-inch 1080p LCD (reg. $569.99)
  • $19.99 (reg. $39.99) Covington Women's low boots
  • $69.99 (reg. $119.99) DieHard wheeled battery charger
  • $99.99 Craftsman® Nextec Right Angle Impact Driver
  • $29.99 (reg. $99.99, $60.00) diamond or sapphire with diamond ring

And, this year, Sears continues to offer doorbuster deals with additional "Now" sale events even after Black Friday all the way up to Christmas for those last-minute shoppers.

After Black Friday, Sears will offer the following "Now" sale events:

  • "Real Deals Now" on Dec. 1 - 2 and Dec. 8 - 9
  • "Wow Now" on Dec. 3 - 4 and Dec. 10 -11
  • "Christmas Now" on Dec. 17 -18 and Dec. 22 -24

Sears offers personalized and convenient shopping options through ShopYourWay™ which allows for shopping to revolve around the customer 24 hours a day seven days a week. Plus, Shop Your Way Rewards™ Members can now earn one point for every dollar spent on almost everything they buy. And, with even more shopping tools such as Sears2Go, Web2Store and Sears' Personal Shopper, customers can get what they want, when they want and how they want when they shop in store or online.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S.  Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

(1) The Frigidaire Steam washer and dryer must be sold as a pair to get the discount. The sale applies to the white color only.

SOURCE Sears, Roebuck and Co.