Sears Outlet to Honor Competitors Black Friday Ads Now Through Nov. 30

HOFFMAN ESTATES, Ill.,

Nov. 11, 2011

"Sears is the leading retailer for washers, dryers and refrigerators in the country," said JJ Ethridge, vice president and general manager, Sears Outlet. "Sears Outlet provides a great format for shoppers to buy nationally recognized brands that are important to the home and family life at significantly reduced prices, and now by honoring our competitor's Black Friday ads we are giving our customers an opportunity to save even more."

Sears Outlet will also be helping customers find additional savings on Black Friday.  If a customer is considering purchasing an appliance from any retailer on Black Friday they can tweet @SearsOutlet #pricecheck along with the retailer, brand, model number, color and price. Sears Outlet will then send a reply tweet to the customer with the lower Sears Outlet price for that item.  

Finally, as a bonus for all our Shop Your Way Rewards (SYWR) Members with a valid email address, Sears Outlet offers Free Apparel Tuesdays now through Dec. 31.  To claim the offer just walk into a Sears Outlet with a valid SYWR membership and pick out a piece of apparel for free. There is no purchase necessary and no strings attached.  Ethridge added, "We wanted to say Happy Holidays from Sears Outlet and couldn't think of a better way than free clothes just for being a SYWR Member."

Sears Outlets feature brand names that include: Kenmore, Whirlpool, LG, and GE appliances, along with Craftsman, NordicTrack, Sony, Lands' End, and Dockers.  The merchandise is new, one-of-a-kind, out-of-carton, discontinued, used, reconditioned, or scratched and dented.  Irregularities prevent many items from being sold as new, which means they're available at great values for our customers. Sears Outlets stores also carry name brands from other retailers.

Sears Outlets also receive new shipments every week—from appliances to apparel—and prices are continuously marked down. Shoppers are encouraged to check back often for the latest models and styles. Items can be taken home the same day or merchandise can be delivered.

Sears Outlets currently has over 120 locations throughout the United States and can be located by visiting www.searsoutlet.com.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 890 Full-line and more than 1,350 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

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SOURCE Sears, Roebuck and Co.