Sears® Relaunches FitStudio.com - Offering More Rewards, Training Tips, Workout Programs And Product Reviews

Expanded Points for Progress Program Gives Shop Your Way® Members More Ways to Get Rewarded for Getting Fit via #Achieve15 and Save on Gear and Equipment

Jan 07, 2015, 10:00 ET from Sears, Roebuck and Co.

HOFFMAN ESTATES, Ill., Jan. 7, 2015 /PRNewswire/ -- Sears, America's No. 1 fitness retailer, relaunched FitStudio.com – a free, one-stop fitness destination and rewards platform. FitStudio.com simplifies the process of researching equipment and gear via video reviews and ratings, provides Shop Your Way members and customers with resources to get and stay fit through free workouts and articles on fitness and nutrition, and offers rewards for daily physical activity through the Points for Progress program and #Achieve15 fitness tips.

"This is the time of year when people put fitness first, and as America's leading fitness retailer, we are committed to providing our members with the resources to find the right equipment, plus programs and incentives to help them reach their fitness goals," said Mike O'Connor, vice president, GMM, fitness, sporting goods and toys at Sears Holdings.

To incentivize members to incorporate movement into their daily lives to get and stay fit, FitStudio.com offers Points for Progress, a fitness rewards program. As part of the Points for Progress initiative, members can earn $5 in Shop Your Way points (5,000 points) by burning 1,500 calories or walking or running 15 miles in 2015. To help members #Achieve15 and meet their goals to earn $5, FitStudio.com will issue #Achieve15 tips via social media throughout the month of January. The tips include everything from inspiration to keep members on track, to ideas for reaching goals to earn rewards.  

To participate in Points for Progress, register for FitStudio.com for free and automatically become a Shop Your Way member. Then, simply connect a fitness app or device, and track activity to earn Shop Your Way points that can be redeemed for merchandise in stores and online at Sears and Kmart.

Almost all activity on FitStudio.com earns members Shop Your Way points, including:

  • Connect with FitStudio.com: Sign up, connect an app or device and complete a profile.
  • Get Active: Walk or run two miles per day, and burn 200 calories per day.
  • Socialize: Share your fitness progress and share FitStudio.com content on social media.

Gear Reviews and Ratings, and Personalized Deal of the Day

As part of the updated user experience, FitStudio.com has new gear reviews and ratings for each piece of equipment based on performance, console, comfort, features and value – culminating in an overall score. In addition, every review includes a video testimonial that shares "cool tip callouts" that highlight unique features. Member and customer ratings are also listed to help potential buyers make an informed purchasing decision.

FitStudio.com also has a new personalized Deal of the Day feature. Members can select the type of gear or equipment they are shopping for, and a Deal of the Day for that item will be loaded into their Shop Your Way account. The deals can be coupled with the points earned for working out, allowing members to get the best deal possible. Members can receive one new deal a day, but the offer must be redeemed within seven days. Sears has all of the top brands including NordicTrack (exclusively), Life Fitness, AFG, ProForm and more, with the lowest prices guaranteed.

Additional features of the new FitStudio.com include:

  • Access to exclusive workouts, programs, and exercises
  • Ability to set fitness goals via the "goals center"
  • Track fitness progress through the workout tracker and dashboard

Before beginning an exercise program, always consult your doctor or qualified health practitioner and be sure to be tested for or report your current level of activity, any chest pains, joint problems, medical conditions (such as diabetes or pregnancy), breathlessness, dizziness, or heart conditions. If you experience any discomfort or pain during an exercise routine, immediately cease the activity and seek the assistance of a qualified physician or health care provider.

To spread the word about earning rewards for getting fit, @Sears will host an #Achieve15 Twitter party on Tues., Jan. 13 from noon – 1 p.m. CT with a chance to win prizes.

For more information on the Points for Progress program and to become a FitStudio member, visit FitStudio.com. For the latest Sears fitness news, deals and tips, "Like" us on Facebook and "Follow" us on Twitter.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

MEDIA CONTACTS:

Larry Costello

Kasey Salt

Sears Holdings

Zeno Group for Sears

847-286-9036

312-527-2SHC (2742)

Larry.Costello@searshc.com 

Kasey.Salt@zenogroup.com

 

SOURCE Sears, Roebuck and Co.



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