Seasoned Independent Mortgage Brokerage Elects to Join the Motto Mortgage Brand with New Franchise Office in Missouri

New mortgage brokerage franchise led by a team of experienced industry professionals provides homebuyers and refinancers with competitive rates and deep knowledge of the Missouri market.

DENVER, Feb. 19, 2025 /PRNewswire/ -- Motto^® Mortgage, the first-and-only national mortgage brokerage franchise brand in the United States, is celebrating the opening of a new office in Cape Girardeau, Missouri. Motto Mortgage Home Advisors is the latest franchise location to join the network of over 220 Motto offices open across more than 40 states.

Motto Mortgage Home Advisors is a customer-first, full-service mortgage brokerage established by the Cole and Hale families. The Coles, who also own a residential real estate brokerage, found their way into the mortgage industry by happenstance. In 2017 they were approached by a fintech company with an opportunity to open their own independent mortgage brokerage and were offered everything from compliance and processing support to an LOS system and pricing engine. However, a few years in, the fintech company was acquired and they were left to handle several crucial business elements on their own.

Passionate about their business and the benefit it provides customers offering real estate and mortgage services under one roof, the team began exploring other third-party solutions to keep the business afloat. "That's when we came across Motto's Mortgage Brokerage-in-a-Box^SM solution, which offered even more support and services than we were promised in our previous venture," said Chris Cole. "Our team was able to work with Motto HQ to seamlessly transition our office to a Motto Mortgage franchise, quickly get set up on a proprietary loan origination system and Motto's suite of technology tools, and transition our loan processing operations to wemlo^® - all while ensuring there was limited disruption to our day-to-day operations."

"The Motto Mortgage Brand offers a simplified path to franchise ownership by providing all the tools and support needed to operate compliantly," said Ward Morrison, President and CEO of Motto Franchising, LLC. "Our business model provides franchise owners and loan originators with extensive support including ongoing educational opportunities, an ecosystem of technology tools designed to streamline and simplify the loan process, compliance resources, recruiting assistance to help grow their businesses, and support in navigating the nuances of the mortgage industry."

The Motto Mortgage Home Advisors team of loan originators includes Nancy Rhodes, Amber Lusk, and Katie Palisch, who together bring a wealth of industry knowledge and a drive to help community members achieve their dream of owning a home. The brokerage offers an advantageous alternative to the traditional mortgage bankers currently operating in Cape Girardeau, providing similar support you'd receive from a local retail lender, but with the added benefit of the flexibility, autonomy, and the ability to shop a wide variety of unique loan products from leading wholesale lenders that make homeownership more widely accessible.

A loan originator with Motto Mortgage Advisors can be reached at (573) 574-LOAN. A digital mortgage experience is available for borrowers who would prefer to conduct business remotely. Each Motto Mortgage franchise is independently owned, operated, and licensed.

About Motto Mortgage Home Advisors:
Motto Mortgage Home Advisors (NMLS #1817787) is a locally owned and operated full-service mortgage brokerage serving all of Missouri, located at 2511 Independence Street, Suite 400, Cape Girardeau, MO 63703. To learn more, please visit www.MottoMortgageHomeAdvisors.com or call (573) 574-LOAN.
Nancy Rhodes, Loan Originator: NMLS #728044
Amber Lusk, Loan Originator: NMLS #2002390
Katie Palisch, Loan Originator: NMLS #823918

About Motto Mortgage
The Motto Mortgage network is breaking the mold by giving the power of choice back to consumers with less jargon, more transparency, and even more options to choose from as they shop for the right home loan. With over 220 offices open across more than 40 states, Motto Franchising, LLC's unique national franchise mortgage brokerage model is the first of its kind in the United States. Created to disrupt the mortgage industry, the Motto Mortgage network connects loan originators and real estate agents to provide a seamless, personalized experience and one-stop shopping for consumers. Motto Mortgage is the second member of the RE/MAX Holdings, Inc. family of brands. Each Motto Mortgage office is independently owned, operated, and licensed. To learn more about Motto Mortgage, or for license information for a Motto Mortgage office, email [email protected], or visit www.mottomortgage.com/offices.

Each office in the Motto Mortgage network is independently owned, operated, and licensed. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a Motto Mortgage franchise. It is for informational purposes only. We will not offer you a franchise in states or other jurisdictions where registration is required unless and until we have complied with applicable pre-sale registration requirements in your state (or have been exempted therefrom) and a Franchise Disclosure Document has been delivered to you before the sale in compliance with applicable law. New York residents: This advertisement is not an offering. An offering can be made by prospectus only. Minnesota Reg. No. F-8089. Motto Franchising, LLC, 5075 South Syracuse St #1200, Denver, CO 80237, 1.866.668.8649. © 2025 Motto Franchising, LLC.

SOURCE Motto Mortgage