SEATTLE, May 15, 2013 /PRNewswire/ -- Seattle-based advertising agency Hey has launched "Thoughtful Coverage", a new brand advertising campaign for insurance company Mutual of Enumclaw.
The "Thoughtful Coverage" campaign combines traditional media and online digital experiences to drive home the perception that Mutual of Enumclaw and its independent insurance agents provide a more thoughtful approach to insurance coverage than some of their flashy competitors.
"Hey brought our brand to life in creative and inspiring ways. Throughout the process they brought a flexible and entrepreneurial (yet disciplined) spirit that served us very well. We're extremely pleased with how 'Thoughtful Coverage' has turned out. We are looking forward to seeing the reaction to this first phase of our long term brand campaign in the weeks and months to come" said Michael Cousins, Mutual of Enumclaw Brand Director.
"Our work on 'Thoughtful Coverage' really serves to highlight our digital agency strengths," added Eric Gutierrez, Partner of Hey. "Video production, animation, and creating web experiences are what we do, and this campaign demonstrates that."
The television, outdoor and radio will air in the key Mutual of Enumclaw markets of Enumclaw, Spokane, Eugene and Salt Lake City.
Started by Chris Lloyd and Eric Gutierrez in 2009, Hey is a strategically driven creative advertising agency that helps brands engage with consumers through out-of-the box media platforms including digital design and social media strategy, film-making and street theater, and anywhere in between.
For more information, visit heyadvertising.com.
About Mutual of Enumclaw
Mutual of Enumclaw offers personal, commercial and farm insurance through a network of independent agents in Washington, Oregon, Idaho and Utah. Our Mission Statement is "Providing financial security by keeping our promises." For more information, visit thoughtfulcoverage.com