SEATTLE, Feb. 28, 2013 /PRNewswire/ -- The Seattle-based advertising agency Hey has won three local ADDY Awards in social media and digital advertising, including one for "The Facebook Beautification Project," an integrated social media campaign for client Gene Juarez Salon & Spas.
"The Facebook Beautification Project" campaign created a custom Facebook app as a tool to encourage the salon's own clientele to promote Gene Juarez across their personal Facebook networks.
The app, which was only visible after a user "liked" the Gene Juarez Facebook page, invited users to attend a professionally styled photo shoot at a Gene Juarez salon. After each shoot, the photos were watermarked and uploaded onto the app. Once visible, users could comment, share, and post as their own Facebook profile picture.
The results were phenomenal: Every profile picture uploaded sparked a response within the network, increasing the number of Gene Juarez Facebook page "likes," app users, and event attendees. Photo shoot events were sold out halfway through the campaign's run, leading to a 127% increase in traffic to the in Gene Juarez Facebook page views and doubling traffic to the Gene Juarez website.
"We're proud of the ADDY award, but we're also proud of the campaign's impact," said Chris Lloyd, Managing Partner at Hey. "Gene Juarez has a devoted clientele and we're excited that we can engage with them via social media. Our results prove that customers love innovative ways to get a new look for themselves and show it off to their friends."
"The Facebook Beautification Project" will continue on from the local Seattle ADDY Awards competition to the district level, with an opportunity to advance to the national level of the ADDY Awards competition.
View the Facebook Beautification Case Study
Started by Chris Lloyd and Eric Gutierrez in 2009, Hey is one of the fastest growing agencies in the northwest. Hey is a strategically driven creative advertising agency that helps brands engage with consumers through out-of-the box media platforms including digital design and social media strategy, film-making and street theater, and anywhere in between.
For more information, visit heyadvertising.com.