Second Annual International Tourism Fair of the Americas Concludes in Mexico City

Event attracted over 50,000 travel industry professionals and consumers

Sep 26, 2011, 19:01 ET from Mexico City Tourism Promotion Fund

MEXICO CITY, Sept. 26, 2011 /PRNewswire/ -- The Mexico City Ministry of Tourism welcomed over 50,000 visitors to the second annual Tourism Fair of the Americas (FITA by its Spanish acronym), which concluded Sunday, September 25. Exhibitors from over 60 countries and five continents participated in the four day event, mingling with travel industry professionals and the general public to promote tourism and engage key figures in business and marketing opportunities.

There was strong evidence of the growing global tourism industry throughout FITA, with a 40 percent increase in exhibitors from 2010 and more than 20,000 attendees than originally expected. The tradeshow's events included tourism related activities ranging from business meetings between travel industry professionals and panels showcasing emerging travel trends, to exhibitors marketing their destinations and products directly to consumers.

As the country's premier tourism destination, Mexico City utilized its time during the event to further relationships with travel companies such as Expedia, which recently reported a 50 percent growth in travel bookings to Mexico City from 2010. Expedia executives met with Mexico tourism officials and hotel partners to discuss strategies for promoting travel to both Mexico City and Mexico as a whole.

"We are extremely pleased with the results of this year's international tourism fair and look forward to 2012," said Marcelo Ebrard, Mexico City's Mayor. "FITA is a great way to bring together tourism destinations from across the world to collaborate and determine how we can continue to grow such an important global industry."

FITA 2012 will be held from September 20 - 23, 2012. For more information, visit http://www.fitamx.com/ and www.mexicocityexperience.com

Mexico City is the country's premier tourism destination, welcoming more than 12 million visitors a year.  The ancient capital presents a vibrant, contemporary culture combining pre-Hispanic, colonial and modern influences that span nearly seven centuries.  With 160 museums (more than any other city in the world), 31 distinct archeological and historic sites, as well as 100 art galleries, the city's tourism industry is enhanced with the support of the Mexico City Tourism Promotion Fund (Fondo Mixto de Promocion Turistica del Distrito Federal).  For more information, please visit www.mexicocityexperience.com, download the free StyleMap Mexico City app, and for daily updates, please friend/follow us on Facebook (www.facebook.com/MexicoCityExperience) and Twitter (@MexicoCity).

Media Contact:
Celia de la Llama
212.445.8240
cdelallama@webershandwick.com

SOURCE Mexico City Tourism Promotion Fund



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