Securities Research Company's Stock Chart Books Now Available in the Amazon Kindle Store

PRINCETON , N.J., Jan. 25, 2011 /PRNewswire/ -- Securities Research Company's Digital Division, SRC Digital (www.srcdigital.com), today announced that it has released its best-selling "The SRC Blue Book® 12-Year NYSE Stock Chart®" and five other titles in the Amazon Kindle Store (www.amazon.com/kindlestore) using Amazon's Kindle Direct Publishing. Other titles released in the Kindle Store include "The SRC Orange Book® of 12-year NASDAQ Charts®", "The SRC Industry Book® of 12-year Charts®", "The SRC ADR Book® of 12-Year Charts®", "The SRC ETF Book® of 12-Year Charts®" and "The SRC Red Book® of 21-Month Charts®".  Customers can download these publications from the Kindle Store and receive weekly or monthly updates depending on the title.  Additional titles will be rolled out over the next few months until all of SRC's publications are available in the Kindle Store.

"As the oldest publisher of stock charts in the U.S., we are very pleased that Kindle has developed a platform, Kindle Direct Publishing, that allows us to publish the high quality charts that our readers rely on.   The Kindle allows SRC Digital to continue to grow our business from our traditional U.S. professional investor community to both professional and individual investors in the U.S. and globally," said Eric Ciambra, Executive Vice President of SRC Digital.   "As the demand for SRC's charts has increased, we can now get our products to both domestic and international investors faster with the ability to deliver electronic versions via the Kindle Store to the Kindle and the Kindle DX.  International investors will have the same convenient and timely access to the same precise stock chart data that Wall Street professionals and U.S. investors have been successfully using for the last 77 years."

Founded in 1933 by chart pioneer Richard McKay, SRC stock charts are renowned in the professional investor community for their ease of use and accuracy. The charts and other information appearing in the SRC publications are derived from data provided by one or more third party information sources.  In recent years, Interactive Data Corporation has been a primary data provider for data used by SRC. SRC is the only stock charting publisher that provides complete graphical representation of price, volume, earnings and dividends reaching back 50 years.  Unlike other stock charts, SRC has no gaps in earnings or missing adjustments for stock splits.  As a result, SRC is the only financial information publisher that is capable of furnishing a complete, long-term perspective of a stock's performance. Chart features that are unique to SRC's publications include:

• SRC stock charts are semi-log scale and show the percentage moves of a stock instead of arithmetic moves used by most stock charts. SRC's semi-log scale allows you to easily compare the performance of one stock to another – regardless of the stock price.
• Company earnings are adjusted for extraordinary items – giving you the most accurate picture of earnings performance.
• Significant company events are noted, and each chart contains critical financial information to help you make smart investment choices.

All data has been fully adjusted for stock dividends and splits.

About Securities Research Company

Securities Research Company is a privately held Massachusetts-based firm dedicated to providing the investment community with unique, historical information using proprietary stock-charting tools and a database that houses the most extensive chronological performance data available.  Founded in 1933 by chart-pioneer Richard McKay, SRC is highly regarded as the "keeper of the data" and America's most trusted stock-charting company. Our in-house database houses used to create SRC's charts contains one of the most complete sets of historical stock price and key financial performance metrics available anywhere – with up to 100 years of stock performance measures accurately detailing price, volume, earnings, and dividend information for over 5,000 NYSE, ASE, and NASDAQ companies.  SRC charts use a semi-logarithmic scale to plot earnings and dividends, as well as price, moving average, trading volume, and relative performance-to-market index. This signature product offering allows investment professionals and individual investors to instantly and accurately assess the performance of selected stocks or groups of stocks in a visually compelling and easy-to-read manner.

For more information, please visit www.srcstockcharts.com and www.srcdigital.com

About Interactive Data Corporation

Interactive Data Corporation is a trusted leader in financial information. Thousands of financial institutions and active traders, as well as hundreds of software and service providers, subscribe to our fixed income evaluations, reference data, real-time market data, trading infrastructure services, fixed income analytics, desktop solutions and web-based solutions. Interactive Data's offerings support clients around the world with mission-critical functions, including portfolio valuation, regulatory compliance, risk management, electronic trading and wealth management. Interactive Data is headquartered in Bedford, Massachusetts and has over 2,400 employees in offices worldwide.

Pricing, evaluations and reference data are provided in the U.S. through Interactive Data Pricing and Reference Data, Inc. and internationally through Interactive Data (Europe) Ltd. and Interactive Data (Australia) Pty Ltd.

For more information, please visit www.interactivedata.com

This release was issued through The Xpress Press News Service, merging e-mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.XpressPress.com.

SOURCE SRC Digital