'See You Later Alligator' Makes a Comeback

NEW YORK, May 4 /PRNewswire/ -- LUBRIDERM® Skincare, this week, is proud to announce that the alligator will make his television comeback, only this time, he will be wearing shades as a nod to their new breakthrough formulation with sun protection benefits.   The new LUBRIDERM® Advanced Therapy Moisturizing Lotion with SPF 30 provides unmatched sun protection and powerful hydration for those who struggle with dry skin.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100504/NY98331 )

Launched in 1990, the alligator appearing in the first LUBRIDERM® Brand campaign served as a relatable symbol of the experience many have with rough, dry skin.  For 16 years the alligator appeared in LUBRIDERM® Brand commercials that ended with the catchy tagline "see you later alligator."

"Even though the alligator hasn't been on-air for four years, we were surprised to find that through talking to people about what comes to mind when they think of the LUBRIDERM® Brand, over-and-over they would reference the alligator commercial.  So many still make the connection between the iconic alligator and how dry their skin can sometimes feel, said Sherry Thompson, Senior Brand Manager of LUBRIDERM® Skincare.

A pioneer in skincare, the LUBRIDERM® Brand was first to introduce a moisturizing body lotion with sun protection with the launch of LUBRIDERM® Daily Moisture with SPF 15 Lotion in 1999.  Now in 2010, LUBRIDERM® Skincare continues to innovate with the launch of the highest sun protection available in a daily body moisturizer, LUBRIDERM® Advanced Therapy Moisturizing Lotion with SPF 30.  The formulation provides superior broad-spectrum sunscreen technology with longer-lasting protection from harmful UVA/UVB rays with a sheer, clean-feel that is perfect for daily use.  This new lotion is clinically shown to provide all-day moisturization.  

"You don't have to be lying on the beach to be exposed to the sun's harmful rays.  We are at risk of sun damage everyday just from walking to the mailbox, sitting by the office window or driving in our cars," says New York City Dermatologist, Kenneth Howe.  "While I recommend my patients apply sunscreen daily most people do not see the need in wearing sunscreen under their clothing and find it uncomfortable.  I recommend to my patients that they look for a 2-in-1 body moisturizer with sunscreen so they stay protected while hydrating their skin with a lightweight formula that doesn't feel sticky or leave behind a residue that patients often associate with recreational sunscreen."

In celebration of the new campaign, LUBRIDERM® Skincare has pledged their support to protecting their long-time "ambassador" by making a donation to a non-profit organization dedicated to wildlife conservation.  

ABOUT LUBRIDERM®:  LUBRIDERM® Skincare, one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc., was developed by dermatologists over 60 years ago to provide effective, therapeutic skincare.  LUBRIDERM® has the expertise and professional heritage to provide products, specially formulated with nutrients naturally found in healthy skin, to achieve healthier-looking, comfortable skin.  For more information about the LUBRIDERM® Brand and its product offerings, visit: www.lubriderm.com.

This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995.  These statements are based on current expectations of future events.  If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from LUBRIDERM® Skincare and/or Johnson & Johnson's expectations and projections.  Risks and uncertainties include general industry conditions and competition; economic conditions, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; and trends toward health care cost containment.  A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 3, 2010.  Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson.  Neither LUBRIDERM® Skincare nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.

SOURCE LUBRIDERM Skincare