Seedtag Experiences 120% YoY Revenue Growth in North America in 2024

With U.S. revenue up 88% in Q1, Seedtag cements its role as a disruptor powering a new era of relevance-first advertising

NEW YORK, May 7, 2025 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, announced today that the North American market has grown 120% year-over-year in 2024. The region's acceleration was driven by deepening relationships with major advertisers and agencies, who are increasingly turning to Seedtag for its AI-powered planning and optimization tools.

In the United States, Seedtag reported 88% year-over-year revenue growth in the first quarter of 2025. In Canada, where operations launched just nine months ago, the business reached EBITDA profitability in Q1, outpacing both revenue and profit benchmarks compared to the U.S. market at a similar stage. The company also won the 2024 Digiday Media Award for Best Contextual Targeting Offering.

Overall, the company's Contextual TV product surged ahead, with Q1 revenue already exceeding the total for all of 2024. The integration of CTV sell-side platform Beachfront into Seedtag's offering has further strengthened its capabilities. With direct broadcaster connections and an elevated CTV exchange, Seedtag now provides advertisers with seamless access to high-quality, contextualized inventory across both open and managed service environments.

"At Seedtag, we're looking to provide deep, meaningful insights to our partners about their audience, recommend contextually relevant content for their campaigns and deliver efficient yet effective premium media activations that drive outcomes," said Brian Danzis, President, North America at Seedtag. "By all accounts, we're exceeding our clients expectations on the level of sophistication and innovation we're bringing to their campaigns through optimization, insights, and creative formats that drive results."

In the second half of 2024, Seedtag's new and expanding accounts outpaced churn by more than three to one. Direct deal sizes increased 25% year over year, and programmatic deals rose 40%. Recent wins include partnerships with Amazon, Nerdwallet, Oura Ring, Qualcomm, and Jaguar Land Rover in the U.S., and Toyota, CIBC and Bell Media in Canada.

Seedtag's footprint also expanded globally, with the acquisition of JustEggs enabling a successful entry into the Australian market. The company now employs over 100 people in North America and plans to grow headcount by 25 percent in 2025 to meet increasing demand. Of 17 North American employees promoted by Seedtag in 2025, 75% were women and people of diverse backgrounds, four of whom were promoted to Vice President or above.

"The growth we're seeing is a direct reflection of our clients' belief in our technology and our team," said Albert Nieto Riera, Co-CEO and Co-Founder at Seedtag. "We're proud to be building a new kind of advertising partner—one that's insight-led, context-first, and relentlessly committed to driving results."

Looking ahead, Seedtag remains focused on empowering partners across the media ecosystem—from publishers seeking smarter content monetization to brands looking to resonate more authentically with their audiences. As demographic-based targeting continues to decline in favor of interest-driven strategies, Seedtag is uniquely positioned to lead this shift by helping advertisers eliminate media waste, strengthen connections, and deliver results.

"We're just getting started," Danzis said. "As marketers shift away from legacy targeting methods, we're focused on building the infrastructure for what's next— solutions that are intelligent, transparent, and built to scale across every screen."

About Seedtag

Seedtag, the global contextual advertising company, specializes in privacy-first advertising throughout the open web and CTV, powered by its contextual AI, Liz. Seedtag enables brands and agencies to discover the most relevant audience interests using a sophisticated contextual graph fueled by contextual data from +10,000 premium publishers. This capability ensures advertisers reach their audience at the right moment, with the right message. Utilizing the power of context to achieve advertisers' aims across the customer journey, Seedtag creates innovative advertising solutions for everyone.

Founded in 2014, Seedtag has its headquarters in New York City and Madrid, with a global team of +600 people and offices in EMEA, LATAM, North America, and APAC.

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SOURCE Seedtag