
In a first-ever collaboration, See's introduces limited-edition Pink Ribbon Box and month-long fundraising campaign
SAN FRANCISCO, Oct. 1, 2026 /PRNewswire/ -- See's Candies, the iconic California-based chocolatier and candy company, is honoring Breast Cancer Awareness Month in collaboration with Susan G. Komen®, the world's leading nonprofit breast cancer organization. The initiative extends See's longtime mission to Bring Joy while supporting the millions of people and families impacted by breast cancer.
From advancing groundbreaking research to providing critical patient resources and improving access to high-quality care, Susan G. Komen's work is making a difference for women and men across the country. See's is furthering efforts with a direct contribution of $25,000 to Komen and inviting its community to join in. In honor of the company's 105th anniversary, the campaign aims to raise $105,000.
Throughout October, See's will involve its employees and customers in support of the critical work of Susan G. Komen. Customers can make individual donations in See's shops and online at sees.com, all of which will go directly to Komen to help further its work toward a future without breast cancer. Hundreds of See's employees will also participate in multiple More Than Pink Walks throughout the West in October and November.
"For 105 years, See's has had the privilege of being part of moments that bring people together, from life's biggest milestones to simple gestures that show someone you care," said Pat Egan, president and CEO of See's Candies. "That's what Bringing Joy is all about, and we're honored to carry that forward alongside Susan G. Komen. This is a cause that touches so many, and it means a lot to Team See's to give our customers and employees another way to join us in showing their support this October."
Adding something sweet to the month-long effort, See's is putting a pink twist on one of its most beloved pieces with the new limited-edition Pink Bordeaux. Featuring the signature brown sugar buttercream center of See's classic Bordeaux, each piece is covered in white chocolate and finished with pink sprinkles. Packaged in an exclusive co-branded See's and Susan G. Komen box inspired by the iconic breast cancer awareness ribbon, the delicious box of pink treats will be available for $20 beginning October 1 in See's shops and at sees.com through October 31, while supplies last.
"We are grateful for the commitment See's Candies is making this October to support breast cancer patients and save more lives from this disease," said Greer Horne, vice president of corporate partnerships at Susan G. Komen. "By bringing together See's Candies and Susan G. Komen, our brands can collectively make a meaningful impact to those in need while bringing joy to lovers of sweet treats."
To learn more about the partnership, purchase the limited-edition Pink Ribbon Box or donate to the cause, visit sees.com.
About See's Candies
For over 100 years, See's Candies has been dedicated to making candy Mary See's way. American made, famous for deliciousness, with the friendliest customer service — since 1921. Founded and headquartered in sunny California, See's Candies has expanded from one candy shop to over 250 shops across the country. See's chocolate and candy are available in shops and at sees.com.
About Susan G. Komen®
Susan G. Komen® is the world's leading nonprofit breast cancer organization, working toward a future where no one dies from breast cancer. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow's cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/.
SOURCE See's Candies
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