Segmint Inc. Appoints Greg Gruning As Chief Revenue Officer

AKRON, Ohio, July 16, 2013 /PRNewswire/ -- Segmint Inc., a fast-growing marketing technology company that helps businesses make their customer data instantly actionable, appointed Greg Gruning as Chief Revenue Officer. In this role he will direct Segmint's global marketing and sales strategy. Gruning brings more than 20 years of experience in business development, marketing strategy and product development for companies including INDYCAR, NewsPage Corp. and Mead.

"Greg's strong business acumen and deep experience spearheading the revenue-generating activities for INDYCAR and other leading companies will serve as a tremendous asset to Segmint as we continue to accelerate business development activities," said Segmint President and CEO Rob Heiser.

Gruning comes to Segmint from INDYCAR where he most recently served as EVP of Corporate Business Development. In this position, he was responsible for the management of all aspects of sales and sponsorship for the series, including corporate sales, merchandise and licensing, media, team activation, venue, hospitality, and partner strategy and activation. Prior to joining INDYCAR, Gruning served as Vice President, Marketing of NewsPage Corp. where he led a team responsible for launching a $2.1 billion coated-paper company while managing all functions of product, placement, price and promotion. His extensive career experience began at Mead where Gruning was director of North American business development.

"Segmint's patented technology can revolutionize multiple industries by helping data-driven CMO's optimize marketing spend and achieve unrivaled speed-to-market through delivery of individualized messaging to their customers," says Gruning. "It's an exciting time to be part of Segmint and have the opportunity to help businesses better engage their customers."

About Segmint

Segmint is a fast-growing marketing technology company that helps businesses make their customer data instantly actionable. Combining Segmint's patented and secure technology platform, campaign management tool and ad delivery capabilities, businesses can precisely target their customers with highly-relevant, individualized messaging across all customer touchpoints. For more information, visit www.segmint.com.

SOURCE Segmint Inc.