Segway Joins as Official Sponsor of K1 Speed Go-Kart Leagues and Expands Online Access to Its Products

Racing partnership delivers high-performance rides and empowers the next generation of racers.

IRVINE, Calif., Sept. 3, 2025 /PRNewswire/ -- Segway, the global leader in micromobility and personal transportation innovation, announces a dynamic new partnership with K1 Speed, the world's largest indoor go-kart racing operator. The collaboration makes Segway's most thrilling rides available directly to K1 fans while charging up the next generation of motorsport talent. Segway will serve as the Official Sponsor of K1 Speed's Junior and Teen Challenge Grand Prix leagues while making its products even more accessible to fans through sale on K1Brand.com.

"Segway's partnership with K1 Speed perfectly reflects Segway's passion for performance, innovation and inspiring the next generation of riders," said Alex Connelly, head of emerging business development at Segway. "By bringing our products directly to K1 fans and powering the Junior and Teen Challenge GP leagues, we're creating opportunities for more people to experience even more everyday thrills!"

Junior and Teen Challenge GP Powered by Segway

Every K1 Speed location runs year-long Challenge GP leagues, with the top three drivers in each age division earning a spot at their State Championship. The top three finishers at the state level then advance to the U.S. Championship, held at K1 Circuit in Winchester, Calif. The 2026 Junior and Teen U.S. champions will both receive a Segway GoKart Pro 2 as one of their prizes.

"K1 Speed is proud to have our Junior and Teen Challenge GP leagues powered by Segway," said Co-Founder and CMO Susan Danglard. "Segway's incredible reputation as a front-runner in electric mobility aligns perfectly with our use of fully electric go-karts."

Purchase A Segway GoKart Pro 2 directly from K1 Speed online.

Segway products are now available for purchase on K1Brand.com, including the Max G3 e-scooter, F3 commuter scooter, GT3 performance scooter and the versatile GoKart Pro 2. This 3-in-1 device delivers high-speed thrills on the track with a top speed of 26.7 miles per hour, transforms into a self-balancing scooter, and even connects to PCs as a racing game simulator for indoor fun. Designed for both kids and adults, the GoKart Pro 2 offers a complete, all-in-one experience that brings the excitement of racing directly to fans wherever they ride, drive or play.

Whether hitting the track, cruising the streets or racing virtually, Segway and K1 Speed are bringing the thrill of high-speed fun to fans of all ages.

About Segway 
Segway transformed micromobility in 1999 with the revolutionary Personal Transporter, igniting global curiosity about the future of personal transportation. With a mission of "Simply Moving," Segway is dedicated to simplifying how people and goods move, improving efficiency and enhancing the overall experience of everyday life. For decades, Segway has continuously set new benchmarks in short-distance transportation and consumer robotics, constantly pushing the boundaries of innovation. Today, as the global leader in micromobility solutions, Segway's offerings have evolved far beyond its origins. From e-scooters and GoKarts to e-bikes, powersports vehicles and personal robots, Segway is pioneering the future of mobility with breakthrough technology, delivering innovative products that redefine the way we move. Discover more at www.segway.com. 

Segway Media Contact: [email protected] / [email protected]

About K1 Speed
K1 Speed is the premier indoor electric kart racing brand. The family-owned business was founded by David and Susan Danglard in 2003 to bring European-style electric kart racing to North America. The platform's 100+ kart racing centers span 30 states and 10 countries. K1 Speed's unique entertainment features electric karts, providing superior safety, performance, and environmental benefits over traditional gas-powered models. The brand appeals to a diverse consumer base, targeting arrive-and-drive customers, private parties, and corporate events. In addition to electric karting, K1 Speed centers offer food and beverage options through onsite Paddock Lounges, racing simulators, arcade games, race gear, racing leagues, and championship events.

K1 Media Contact: [email protected]

SOURCE Segway Inc.