RICHMOND, Va., Dec. 21, 2011 /PRNewswire/ -- To show appreciation for deserving families in need during this upcoming holiday season, Seibert's is hosting a food drive at all of its six fueling station locations in the Richmond metropolitan area until December 31, 2011.  All proceeds will benefit FeedRichmond, a local nonprofit that works directly with Central Virginia Food Bank to raise awareness of helping others locally.

"We're always looking to help make life better for deserving families in need during this holiday season," said Randy Seibert, President of Seibert's. "No one should go hungry, so that's why we're hosting this food drive at all of our fueling stations to help and connect with our patrons and give them the chance to help others."

Now through December 31st of this year, the following six Seibert's locations will be accepting canned goods and monetary donations from patrons at the registers:   

Pump &Church BP: 11902 Church Road, Richmond, VA 23233
Tuckahoe BP: 11310 Patterson Ave, Richmond, VA 23233 – Featuring Better Day Cafe
Gaskins Road Shell: 3830 Gaskins Road Richmond, VA 23238 – Featuring Better Day Cafe
Broad Street BP: 1420 Broad Street Road in Oilville, VA – Featuring Better Day Cafe
Dinwiddie Shell: 23822 Airport Road, Petersburg, VA 23803

As an added bonus with the promotions, Seibert's will also be offering incentives at the Better Day Cafe, located within Seibert's fueling station locations, for patrons and customers who donate.  Any patron who donates a canned good or monetary donation will receive 75 cents off any deli item.

For more information or questions about the food drive or Seibert's fueling station locations, please contact Dave Saunders, President & Chief Idea Officer of Madison+Main, at 804-521-4141 or daves@madisonmain.com.

About Seibert's
Seibert's Family of Companies is the parent company of four Richmond-based companies in the automotive industry: Seibert's Towing, Seibert's Convenience Stores and Better Day Cafes, Seibert's Body Shop and Seibert's Wholesale Fuel Division. The company was founded in 1976 by John Seibert when he opened his first service station in the Manchester district of Richmond, Virginia.

SOURCE Seibert's