Seibert's Launches New Website to Coincide with New Brand

The Richmond-based company launched its new website detailing its new brand - Seibert's Family of Companies - on March 1

Mar 02, 2012, 11:31 ET from Seibert's

RICHMOND, Va., March 2, 2012 /PRNewswire/ -- In conjunction with the establishment of Seiberts' new brand – Seibert's Family of Companies – yesterday launched their newly designed website, accessible at: Created with both function and style in mind, the new Seibert's website clearly distinguishes and details the company's five sub-brands: 'berts Buck Stop, Wholesale Fuels, Towing, Body Shop and Auto Auction. This breakdown allows for a better understanding of the variety of services that are offered by Seibert's Family of Companies.

"We are thrilled with the end result of our website re-construction," says Randy Seibert, President of Seibert's Family of Companies. "The new site will help visitors navigate through Seiberts' many services with ease, while at the same time being more aesthetically pleasing and up-to-date."

The new website uses bold colors and scenic panoramic images to portray the five Seibert's companies within the Seibert's Family of Companies. The user-friendly website offers information on everything from locations and contact information to wholesale fuel branding and auto auction listings, with flattering customer testimonials featured on nearly every page. Founded by Randy's father John Seibert in 1976, Seibert's has been known for superior customer service and quality products since its inception – characteristics that will continue with the company's new brand.

"Launching the new Seibert's Family of Companies website is another important step in our company's brand transformation," says Seibert. "It's not our service or quality that is changing, just the way we portray it."

The new Seibert's website was designed and produced by the Richmond-based advertising firm Madison+Main and their web-design partners at ByteJam.

About Seibert's

Seibert's Family of Companies is the parent company of several Richmond-based businesses in the automotive industry: Seibert's Towing, 'berts Buck Stop Convenience Stores and Better Day Cafes, Seibert's Auto Auction, Seibert's Body Shop and Seibert's Wholesale Fuels. The company was founded in 1976 by John Seibert when he opened his first service station in the Manchester district of Richmond, Virginia.

SOURCE Seibert's