NEW YORK, April 15, 2011 /PRNewswire/ -- Shari Bronson and Brent Heindl are joining Seiden Advertising as Group Managing Director and Executive Creative Director respectively.
Shari will head up the team on the agency's Visiting Nurse Service of New York business. She comes to Seiden from mcgarrybowen, where she most recently led the agency's portfolio of Pfizer business, including Viagra and Chantix. During her tenure there, she also spent time on the Verizon account and oversaw the agency's efforts on behalf of the United States Olympic Committee. Shari will report to CEO Matt Seiden.
Brent will be joining as Executive Creative Director, reporting to Chief Creative Officer Steve Feinberg. A copywriter by trade, Brent was most recently Associate Creative Director at Saatchi Wellness, in a career that has included stints at Deutsch, Chiat/Day, McCann Erickson and Ogilvy. He has worked on brands such as HIP, Plavix, Viagra, UPS and IBM's iconic first e-business campaign.
Commenting on the two hires, Mr. Seiden said, "Seiden is growing and our clients' needs are growing as well. Shari and Brent bring depth, experience and passion to our management team."
Neither Shari nor Brent will have much time to settle into their offices, since Seiden is moving to a new space at 112 Madison in mid-May.
Seiden is an independent advertising and brand strategy agency based in Manhattan. Clients include Bayer, Bausch & Lomb, the Visiting Nurse Service of New York, Shire and Health Quest.