SAN DIEGO, April 27, 2017 /PRNewswire/ -- Marketers now have access to the most powerful technology integration available to help fulfill their promise to drive revenue. Seismic, the leading enterprise-grade sales enablement solution, today announced it will join Marketo's LaunchPoint® ecosystem, the industry's largest and most robust community of best-of-breed partner technologies. The integration will vastly improve lead scoring and advanced campaigns for marketers while simultaneously bolstering the automatic creation of hyper-personalized sales content, further proving marketing teams' contributions to the bottom line at large enterprises.
"The next generation of great marketers is proving to be the ones who best align with sales teams to help close deals," said Doug Winter, Seismic chief executive officer and co-founder. "To be able to do so at a world-class level today requires tight integrations of best-in-class technologies, which is why we've chosen to partner with an industry leader in Marketo."
Through the new integration, Seismic's sales content usage and engagement analytics, which reveal in real-time when and for how long prospects interact with sales content, and whether they share it with others, can now be incorporated into Marketo's lead scoring functionality. The result is higher quality leads being passed from marketing to sales, along with a more complete look into what marketing campaigns are most effective when it comes to actually closing deals. Research firm SiriusDecisions has noted that such alignment between marketing and sales achieves 19 percent faster revenue growth and 15 percent higher profitability.
Additionally, campaign data accumulated and analyzed in Marketo can now be automatically incorporated into Seismic's dynamic content assembly feature, LiveDocs® technology, and into Seismic's machine learning-powered predictive content engine. The result is the same hyper personalized experience leads have become accustomed to at the top of the funnel through marketing automation platforms, now at every touchpoint throughout the buyer's journey, from first interaction to close. Demand Metric found that 80 percent of B2B enterprises say sales objectives are better met through such personalized experiences.
"The Seismic integration with Marketo opens a world of opportunities for marketing teams to make a real, quantifiable impact on business outcomes," said Shai Alfrandary, vice president, business development and LaunchPoint, Marketo. "Our partnership will enable our joint customers to be at the forefront of leveraging technology for more personalized and authentic customer engagement in the Engagement Economy."
Additional benefits of the partnership and integration include:
- A single, superior source of marketing and sales content: Seismic's workflow and versioning capabilities can now be applied to all marketing content through Marketo, and via LiveDocs® technology, materials automatically stay up to date with the latest logos, product information, and other brand assets.
- Advanced campaign segmentation and better reporting: Seismic's LiveSend analytics track when prospects have engaged with a piece of content and for how long—down to the individual pages. Incorporating Seismic into areas such as Marketo email templates and landing pages opens up new data-backed insights for advanced campaign segmentations based on content engagement. And with these new analytics, marketers now have a 360 degree look into how buyers interact with all content created by marketing teams, from first touch to close.
- Powerful email deliverability for sales: Sales users can send Seismic content equipped with LiveSend analytics through Marketo to either hand selected recipients or pre-defined targets, leveraging Marketo's unsurpassed email deliverability.
"Whether it's inviting leads who watch more than 30 seconds of a product intro video to a webinar or connecting the performance of first-touch email campaigns to closed deals, we are already seeing innovative uses of the integration," said Winter. "As more customers adopt the integration, we are incredibly excited to see other groundbreaking instances of how these combined technologies will help marketing and sales teams work together."
To learn more about how the integration of marketing automation platforms and Seismic are helping marketing and sales teams accelerate sales cycles and improve win rates, visit Seismic's website at: https://seismic.com/marketing-automation-integration/.
Seismic's leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates. Seismic is the only sales enablement platform powered by machine learning algorithms and the award-winning LiveDocs® technology, which automates the creation of personalized sales materials within seconds. Real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps close deals, further aligning marketing and sales efforts. Headquartered in San Diego and with more than 250 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
To see how Seismic is being used by firms in your industry, visit http://www.seismic.com.
Marketo, Inc., offers the only Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation leader, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
Public Relations Manager, Seismic