SEIZING THE WHITE SPACE by Mark W. Johnson Captures Awards and Acclaim

Jun 08, 2010, 08:00 ET from Innosight

BOSTON, June 8 /PRNewswire/ -- SEIZING THE WHITE SPACE:  Business Model Innovation for Growth and Renewal, by Mark W. Johnson, Chairman of the strategic innovation consultancy Innosight, has won several prizes, made the bestseller list in Canada and is collecting critical acclaim both in the U.S. and abroad since its publication by Harvard Business Press earlier this year.

Johnson's book, which is based on a McKinsey Award–winning article in Harvard Business Review, focuses on how to create new business models that allow companies to seize on game-changing opportunities beyond their core, enabling them to achieve transformational growth. It lays out the four key components of any effective business model and, with a combination of practical guidance and vivid case studies, demonstrates how firms can develop new models to respond to sweeping changes in technology, market demand, or government regulation; open up vast new markets; or defend themselves from competitors targeting their current customers in their core market.

Johnson collected an Axiom award, a business book award given by Jenkins Group and, in the General Business/Economics category at ceremonies in New York in May.  (Full information is available here:  Company founder Jerrold Jenkins, who created the award three years ago says, "There's an entrepreneurial current running through the business world, with new enterprises being created by highly talented people, and they keep up on the latest trends through reading.  These awards are meant to bring great books and great business people together." 

SEIZING THE WHITE SPACE was also awarded a 2010 International Book Award in the Business: Management & Leadership category.   (Full information is available here: The award is given by JPX Media, an LA-based company involved in entertainment and publishing.  President and CEO Jeff Keen said this year's list winners were chosen from the largest number of submissions ever received for the coveted prizes, which were designed to give books additional exposure in the media and to the country's readers.

In addition, the book has been a bestseller in Canada on the business bestseller list in The Globe and Mail (

Intuit's Founder and Chairman Scott Cook says, "Business model innovation is now the most proven route to the Fortune 500 list, and Seizing The White Space is the bible on how your firm can do it."  The Independent in London gave it an enthusiastic review saying, "Johnson urges businesses of all sizes to devise models that follow their strategy rather than the other way around. Given that things are happening so fast in today's business world – just look at how Apple has transformed the music industry – it's hard to argue with the proposition."

More reviews and stories about the book are available here:

SOURCE Innosight