Select Brands Announces Licensing Agreement For Toastmaster

Sep 05, 2012, 15:12 ET from Select Brands, Inc.

Nationally Known Small Kitchen Appliance Maker Recognizes Value and Heritage of Legacy Brand

KANSAS CITY, Miss., Sept. 5, 2012 /PRNewswire-USNewswire/ -- Babycakes, meet America's very first pop-up toaster.

That's how the corporate handshake of two well respected companies rooted in small kitchen appliances committed to a long-term licensing agreement in recent weeks. Select Brands, manufacturer of the popular Babycakes Treat Makers, Kitchen Selectives and more, announced a strategic partnership with the beloved Toastmaster brand of small kitchen appliances, a 91-year-old brand that forever changed how America sat down for breakfast.

"We are really pleased to add Toastmaster to our product line-up," said William (Bill) Endres, founder and president of Kansas City based Select Brands. "The Toastmaster name is synonymous with quality, value and the American way of life."

Endres also recognizes the value and heritage of this trusted legacy brand in the eyes of the consumer, and plans to return Toastmaster to the forefront of name recognition and brand preference to the buying public.

"We're working hard to reinvigorate the Toastmaster identity," Endres added. "Here at Select Brands, we have both the manufacturing and marketing agility needed to move quickly, so we intend to be market ready by 1Q13 with an innovative product launch under the Toastmaster flag."

Toastmaster traces its roots back to 1921 when it introduced the first automatic electric toaster for home use. Generations of users came to rely on their quality kitchen appliances through the years.

Select Brands, Inc. is a national sales and marketing organization for small kitchen appliances and other electric household products. They are experts in all phases of product development and manufacturing, and excel in customer-driven product innovation and design. The company sells its own brands alongside private label programs at major retailers across the country.

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SOURCE Select Brands, Inc.