Sellers On Amazon Should Focus On What They Do Best: Selling Their Product

Nov 11, 2015, 08:50 ET from Kim Green

KINGSTON, Pa., Nov. 11, 2015 /PRNewswire/ -- The vast array of strategies available for use by todays sellers can be overwhelming, if not downright intimidating. How can a seller determine where their marketing dollars are best spent? Must they become an expert at all things in ecommerce?

There is a constant bombardment of software offerings, buyer monitoring and management methodology, coupled with the need to remain in compliance with Amazon's intricate rules and policies. In a survey conducted by Feedvisor and WebRetailer, published in an article by Andy Geldman on August 18, 2014, it was found that 72% of sellers surveyed aren't using marketplace management software and 29% of those who are, aren't satisfied. Also cited, was that 50% of sellers surveyed are seeking out new software along different categories. It's no wonder that many sellers shy away from the myriad of tools available. Those that do take the plunge and purchase software or attempt the usage of a given strategy, are often doing so with a hunt and peck approach. Hoping that they've found the golden way to up their rankings and increase their sales. They then have to school themselves in order to achieve a level of expertise in order to execute. The thought alone is exhausting.

So what's the solution? Enter the Amazon optimization consultant. There are many all encompassing agencies that claim to excel in all ecommerce marketplaces. However, Amazon, eBay, Google, Etsy, etc. all have their own individual algorithms, ranking triggers and rules. An expert who focuses in one arena possesses better expertise in that given marketplace and there is no dilution in their efforts.

A one on one relationship with a consultant can return a seller's investment in their services many times over. There are several characteristics a seller should look for in a competent consultant. Kim Green, an independent consultant who specializes only in Amazon optimization states, "Before taking on a client, the product should be researched by the consultant to determine if the seller would greatly benefit from their services."

Setting promo campaigns, software tool selection/usage, feedback management, and driving the product ranking upward significantly, are just some of what can be gleaned by procuring a consultant. "Optimizing an Amazon listed product is like exploring a jungle of both known and unknown entities," says Kim. "Keeping the sales soaring requires ongoing maintenance and tweaking," she adds. "My clients can sleep easy knowing I'm helping to navigate the ship," she summarizes.

Kim Green resides in Pennsylvania and has clients throughout the U.S.A.  Sellers seeking more info about Kim's consulting services may contact her directly via email or phone. Her website address is . Email. Phone: (570) 417-9222.

Kim Green

SOURCE Kim Green