Selling Source Welcomes Colin Reid as Vice President of Data Strategies

LAS VEGAS, Jan. 26, 2011 /PRNewswire/ -- Selling Source [www.SellingSource.com], one of the largest digital marketing companies in the United States, named Colin Reid as Vice President of Data Strategies to ensure online data best practices. As online consumer experiences continue to be personalized through the utilization of consumer data, it is the responsibility of digital marketers to make certain the information is being used properly.

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"Consumers are at the core of everything we do – which is why marketers need explicit permission from consumers and respect their privacy," said Reid. "Selling Source believes relevancy enhances the online experience and the ability to customize the consumer experience. It also differentiates online from all other channels." 

An accomplished executive with management experience from a variety of multi-national, entrepreneurial and market-leading businesses, Reid's specialized expertise consists of sales, marketing and business development for financial services and analytics of data risk.

Prior to joining Selling Source, Reid was the Chief Executive Officer at Great American Days, the nation's leading experience gifts company. More recently, Reid held the vice president of sales, marketing and business development title at CL Verify.

He received a bachelor of engineering in Chemical Engineering from University of Birmingham, and an advanced diploma from Chartered Institute of Marketing in London, England. Reid resides in Florida.

Selling Source's businesses and web properties include:

• PartnerWeekly [www.partnerweekly.com], an industry leading CPA network
• Q Interactive [www.qinteractive.com], a performance-driven advertising network
• Kitara Media [www.kitaramedia.com], a performance-focused advertising agency and ad exchange
• CoolSavings [www.coolsavings.com], a leading online savings destination
• Postmaster Direct [www.postmasterdirect.com], a pioneer of double opt-in permission-based email marketing
• Vente, Inc. [www.venteinc.com], a permission-based marketing firm
• RevEngine [www.revengine.com], a performance-based affiliate network and agency
• LeadRev [www.leadrev.com], a customer acquisition network and list manager
• Consolidata [www.consolidata.net], a data acquisition and information management company
• DataX Ltd. [www.dataxltd.com], a data solutions company and credit reporting agency
• ThruChannel [www.thruchannel.com], a premier list management company
• Right Mail Marketing [www.rightmail.com], a targeted email provider
• ClickGen [www.clickgen.com], an incentivized lead generation network

About Selling Source, LLC

Selling Source is one of the largest digital marketing companies in the United States. With a portfolio of thirteen industry-leading brands, Selling Source provides extensive and customizable solutions to develop and manage brands, acquire consumers cost effectively and maximize return on investments for advertisers and publishers.

Combining unparalleled consumer insight and vast media reach across owned-and-operated web properties and partner sites, Selling Source utilizes its cutting-edge technology to offer scalable results in the areas of on and offline direct marketing, media buying, list management, data solutions, brand management, web site solutions, search, display advertising, affiliate marketing and credit reporting. Serving small businesses through to the Fortune 500, each subsidiary offers unmatched services in its respective channel.

London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit www.sellingsource.com.

About London Bay Capital

London Bay Capital LLC is a private equity firm based in San Francisco. It focuses on management buyouts of middle-market growth businesses in the U.S. and Europe. It invests its partners' capital as well as funds it manages on behalf of one of the world's largest family offices.

SOURCE Selling Source, LLC