NEW YORK, May 18, 2015 /PRNewswire/ -- The "Millennial" Generation was estimated in 2012, to number approximately 80 million individuals or approximately 23% of the population according to the U.S. Census Bureau. According to marketresearch.com, this demographic has an estimated aggregate income of nearly $1 trillion. One leading specialty retailer serving this market is Express, Inc.
Express, Inc. (NYSEMKT: EXPR) is a specialty apparel and accessories retailer offering both women's and men's merchandise. The company was founded in Chicago in 1980, and offers a combination of style and quality at an attractive value. The company is targeting 20 to 30 year old women and men, and believes the specialty apparel market is a significant piece of the total apparel market for this demographic. The Express brand appeals to a particularly attractive subset of this group, which spends a higher percentage of their budget on fashion compared to the broader population. The company operates 641 stores across the United States, in Canada, and in Puerto Rico, including 41 factory outlet stores.
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