PARIS, January 25, 2011 /PRNewswire-FirstCall/ --
- Step-up in Growth for Classified Ads During the Fourth Quarter: +17%
- Growth of Average Basket in 2010 (+8.7%) Outpacing 2009
- Real Estate Market Robust and Flourishing
During his presentation of 2010 full-year sales figures, Roland Tripard, Chairman of the Managing Board, comments: "Events at the end of the year occurred according to our expectations. We recorded a steady gain of customers at the closing of 2010 and sales figures have fully met our announced targets. The real estate market remains healthy and the number of transactions has continued to increase as we anticipated stabilization. The release of 2010 full-year results next March 21st, will confirm our total expectations. Fiscal year 2010 shines with new records: the penetration rate stands at 69% against 61% a year earlier, the average basket per customer increased by 8.7% i.e. outpacing 2009, and the Group audience leapt by 51% in one year. We are confident for the current year: we will experience another year of double-digit growth. Lastly, the announcement made by the Supervisory Board, recommending shareholders to tender their shares to the revised bid made by Axel Springer, is part of the perusal of the Group development strategy."
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Revenues (EUR'000) As of As of Change
31st of 31st of
Dec. Dec.
2010 2009
Classified ads 64,264 56,373 7,891 +14.0%
- Paris area 29,647 26,721 2,926 +10.9%
- Regions 34,617 29,652 4,965 +16.7%
Online advertising and partnerships 4,146 3,903 243 +6.2%
Direct services to internet users 1,378 1,384 -6 -0.4%
Total classified ads and media 69,788 61,660 8,128 +13.2%
Services: agency website design and listing 6,699 5,318 1,381 +26.0%
Real estate software Pericles 6,252 6,068 185 +3.0%
TOTAL revenues 82,739 73,045 9,694 +13.3%
All changes are on a like-for-like basis for the same period of the year 2009, unless otherwise stated.
High level of Internet traffic
The traffic remains well positioned; with 51% more visits over the year (Dec 2010 compared with Dec 2009) according to in-house measurement tools (Google Analytics). Divergence noted during several quarters with Medametrie panel is narrowing. On 11 January, the site recorded the highest number of visits in a single day in Group history, with 553 000 visits. Since the start of the year, traffic has grown more than 20% against the same period last year. This is a very positive sign, since January figures are usually a good trend indicator for whole year.
Dec-10 Dec-09 Change
Number of visits million 14.6 9.7 + 51%
Number of pages viewed million 178.1 131.6 + 35%
Time spent per unique user*(1) minute 16:14 19:05 -2:51
Number of unique visitors* million 3.1 2.6 + 17%
Source : Google Analytics and * : Mediametrie // NetRatings, November
2010, latest available figures.
(1) The new version of the SeLoger.com website in September
2009 has allowed an optimization in performances. This is reflected
by a slight decrease in time spent per unique user despite a strong
growth in the number of pages viewed.
Classified adds
14.0% growth in full-year classified add sales stand at EUR 64.2m. During the fourth quarter 2010, this business activity has soared for the fourth consecutive quarter, and is up by 17.0%. The Paris region (+16.6%) as well as the Province (+17.3%) contribute to this excellent figure.
As announced, the net increase in new clients marks a strong increase against the preceding quarter: during the fourth-quarter 2010, the number of clients increased by 326 in all, with 103 in the Paris region and 223 in the province. Thus, the penetration rate continues its advance. It stands at 69% on a domestic level at the end of 2010 against 67% the preceding quarter. It reached 87% in the Paris region and 63% in the province up by 2 points in each geographic area against the end of September 2010. These figures strengthen the reserve of growth available to the Group in France, including the Paris Region where the penetration rate is high, and confirms the outlook for the 4 coming years announced recently.
Dec-10 Sept-10 June-10 March-10 Dec-09
Paris area
Number of customers 4.763 4.660 4.802 4.685 4.580
ARPU in Euros 524 526 493 487 481
Regions
Number of customers 8.579 8.356 8.771 8.500 8.168
ARPU in Euros 348 344 341 328 320
TOTAL
Number of customers 13.342 13.016 13.573 13.185 12.748
ARPU in Euros 411 409 395 385 378
The average domestic basket reached EUR 411 per month in December 2010 i.e. up by 8.7% over one year. The announced target to outpace the growth of 2009 (+7.7%) is reached. In the Paris Region, the annual growth in the average basked stands at 8.9%: the EUR 2 decrease recorded in December against September does not constitute a new trend but rather reflects a high comparison basis in September.
Online advertising and partnerships
Online advertising and partnerships up by 6.2%: Flat sales during the fourth-quarter stems from non-recurrent accounting events. The SeLoger website constitutes a privileged support for numerous advertisers in their Internet communication projects. Renewal of contracts and the take-off of the mobile allow double-digit growth to be anticipated in 2011.
Agency website design and listing
Fourth quarter growth (+26.0%) stands at the same level as annual growth (+26.1%). With greater optimism, estate agents are more numerous to subscribe for the design of an agency Internet website. Furthermore, existing clients have increased their budget of "natural" listing and especially "first page" listing.
Pericles real estate software
Increase of 3.0% for Pericles real estate software design: like during the first three quarters of the year, the acceleration of growth is pursued, +6.6% during the fourth quarter 2010. This business continues to record a better rate of client increase than in 2009 and has suffered from fewer closings of agencies.
2010 annual outlook
The 2010 full year sales stand at EUR 82.7m as announced at the start of the year i.e ; between EUR 81m and EUR 84m. The Group has already confirmed its EBITDA target during 2010 i.e. between EUR 42m and EUR 44m and underlines again that the final figure will stand in the high range.
Coming Events
- Full Year 2010 Results : 21 March 2011 (after the market
closing)
- Frist quarter 2011 sales figures : 4 May 2011 (after the market
closing)
* : EBITDA : Earnings before interest, tax, depreciation and
amortization, post IFRS 2
2010 Revenues by Quarter
Revenues (EUR'000) Q4-2010 Q4-2009 Change
Classified ads 16.884 14.435 +17.0%
- Paris area 7.874 6.756 +16.6%
- Regions 9.010 7.679 +17.3%
Online advertising and partnerships 1.253 1.252 +0.0%
Direct services to internet users 446 325 -10.4%
Total classified ads and media 18.428 16.012 +15.1%
Services: agency website design and listing 1.849 1.467 +26.1%
Real estate software Pericles 1.603 1.504 +6.6%
TOTAL revenues 21.879 18.983 +15.3%
Table continued...
Revenues (EUR'000) Q3-2010 Q2-2010 Q1-2010 Q3-2009 Q2-2009 Q1-2009
Classified ads 16.648 15.821 14.911 14.320 14.034 13.584
- Paris area 7.556 7.199 7.003 6.716 6.760 6.520
- Regions 9.092 8.622 7.908 7.604 7.274 7.064
Online advertising
and partnerships 1.054 978 861 1.021 878 751
Direct services to
internet users 446 314 328 397 331 293
Total classified
ads and media 18.147 17.113 16.100 15.738 15.243 14.628
Services: agency website
design and listing 1.707 1.611 1.533 1.312 1.280 1.260
Real estate software
Pericles 1.568 1.533 1.548 1.501 1.517 1.548
TOTAL revenues 21.423 20.257 19.181 18.551 18.039 17.436
About Seloger.com
SeLoger.com has been the specialist leader of on-line real estate in France for the past 18 years. Its websites are available on any screen (computer, mobile phone and connected TV) and every day millions of French Internet users view the 1.1 million plus property ads posted by estate professionals at any time, from wherever they may be.
Be it a purchase or rental, resale or property development, in France or abroad, a business location or a demeure de charme, everyone can satisfy their property project through one of the Group's 7 websites:
- http://www.seloger.com
- http://www.selogerneuf.com
- http://www.immostreet.com
- http://www.bellesdemeures.com
- http://http://vacances.seloger.com
- http://construire.seloger.com
- http://www.agorabiz.com.
The Group also provides real estate professionals the broadest visibility of their ads with an audience of 3 million unique visitors and close to 15 minutes viewing per visitor via its different websites.
It is also the number-one supplier of Internet websites for real estate agencies and software transaction design for professionals with Pericles (Source: Mediametrie // Nielsen Netratings).
SeLoger.com has been listed on Euronext Paris (compartment B) since 30 November 2006 and is part of the following indexes: SBF 250, CAC MID 100, CAT IT and Euronext 100.
ISIN code: FR0010294595.
SOURCE SeLoger.com
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