Sendbird Signs SCA with AWS to Accelerate Agentic AI Adoption

Collaboration Solidifies Sendbird and AWS's Commitment to Deliver Scalable, AI-Powered Customer Experiences

Launches its First AI Agent Solution in New AWS Marketplace Category

SAN MATEO, Calif., Aug. 12, 2025 /PRNewswire/ -- Sendbird Inc., the AI communications platform trusted by the world's largest brands, today announced that it has entered into a three-year strategic collaboration agreement with Amazon Web Services (AWS). This collaboration will expand Sendbird's AI agent capabilities, accelerate joint go-to-market efforts, and deepen technical integrations with AWS services, most notably Amazon Nova and Amazon Bedrock. As a launch partner for AWS Marketplace's new AI Agents and Tools category, Sendbird is now offering its AI agent through the digital catalog, strengthening its position as an agentic AI leader.

By 2029, Gartner predicts that agentic AI will autonomously resolve 80% of customer service issues. As brands race to meet increasing customer expectations for instant and intelligent support, Sendbird is already delivering on that promise by powering over seven billion conversations every month. By collaborating with AWS, Sendbird is accelerating the deployment of agentic AI solutions that enable businesses to automate conversations, personalize interactions and drive faster resolutions — all without sacrificing the human feel.

Sendbird is already driving industry-first innovations for customers. In real estate, Peter Pan, South Korea's leading peer-to-peer property hub, modernized property marketplace safety for 3 million users with AI-powered chat moderation, reducing manual reviews by 80%. In fintech, Maya, the Philippines' largest fintech, transformed digital banking communication, achieving 94% cost savings through AI-enabled messaging. In retail, Lotte Homeshopping, a South Korean media commerce company, revolutionized e-commerce support by automating 40% of inquiries with AI, setting new standards for 24/7 customer service in Asian retail.

Over the past decade, Sendbird has evolved its communication APIs and in-app messaging solutions, now powering over 4,000 applications worldwide, in response to growing demand for seamless and intelligent customer experiences. This strategic collaboration agreement positions Sendbird to accelerate the development and deployment of agentic AI capabilities, enabling customers to adopt autonomous intelligence solutions that meet evolving consumer expectations. The collaboration will drive operational cost reductions while delivering the proactive, intelligent support that modern customers demand. Sendbird and AWS will collaborate across several strategic areas:

1. Integration of Amazon Nova via Amazon Bedrock: Sendbird will leverage Amazon Nova to deliver sophisticated multimodal AI capabilities; including text, image, video, and speech generation; enabling users to build natural, intelligent dialogues within in-app messaging, chat, and voice applications.
2. Strategic Go-to-Market with AWS: Sendbird and AWS will accelerate growth across key verticals; including travel and hospitality, on-demand services, digital-native businesses, and retail; offering enterprise-grade communication solutions that address sector-specific challenges such as real-time customer engagement, workforce coordination, and high-volume messaging requirements.
3. Scaling via AWS Marketplace: Sendbird will list its solutions on AWS Marketplace, starting with its AI Agent for Customer Service in the new AWS Marketplace AI Agents and Tools category, enabling customers to rapidly discover, purchase, and deploy advanced AI-driven products.

"Agentic AI represents the most significant technological advancement we've seen in decades, fundamentally changing how our partners serve customers," said Chris Casey, Asia Pacific & Japan Director of Partnerships at AWS. "The combination of AWS's enterprise-grade AI services with Sendbird's AI agent platform will help organizations around the world elevate customer experiences to the next level."

"The future of customer experience is agentic, where AI does not just assist but proactively acts," said John S. Kim, Co-Founder and CEO of Sendbird. "At Sendbird, we're proud to collaborate with AWS to help businesses realize that future. By combining our trusted communications platform with generative AI, we're enabling brands to deliver smarter, faster and more personalized customer support at scale."

About Sendbird
Sendbird is the omnichannel AI agent platform used by global enterprises to elevate customer experience, by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. 

Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Trusted by 4,000+ leading brands—including DoorDash, Match Group, Noom and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.

Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other leading investors.

SOURCE Sendbird