Announces Latest Generation of SendtoNews Advanced Media Player™ for News Publishing Partners
NEW YORK AND VANCOUVER, April 30, 2013 /PRNewswire/ - Digital sports video news agency SendtoNews is pleased to report that its CEO, Greg Bobolo will present the latest release of the SendtoNews Advanced Media Player™ at the International News Media Association (INMA) World Congress in New York Tuesday, April 30th.
The SendtoNews Advanced Media Player™ is a free, customizable digital media player that provides the ability for all news outlets in the SendtoNews News Partnership Network™ to showcase any or all sports highlights available via the company's proprietary multimedia content management platform.
"We will be in New York at the INMA to present our latest Advanced Media Player at the world's leading news media conference," states Greg Bobolo, SendtoNews' CEO. "This is a great opportunity to share how easily and quickly the player can be installed on any publisher's website. The publisher gains immediate access to premium sports video content and the opportunity for new revenue streams as a SendtoNews' news partner." According to a recent INMA video study, the biggest revenue growth opportunity for news publishers in 2013 is video accompanied with high-CPM advertising.
For news outlets, the SendtoNews Advanced Media Player™ is simple to configure and can be added to an online news property in minutes with cut-and-paste code provided by SendtoNews. It provides news outlets with immediate access to the compelling, sought after content viewers want, as well as entirely new and significant revenue streams through SendtoNews' unique revenue share model.
SendtoNews' News Partnership Network™ is a large and fast growing sports video distribution network for the digital age, feeding content to both digital and traditional broadcast platforms. It is a guaranteed, centralized distribution network for sports video that uses cloud technology to combine 1) instant, 24/7 access to hard-to-get premium digital sports content that audiences crave, with 2) unique and highly compelling advertising opportunities, including efficient access to hyper-local grassroots fan markets at scale for big brands.