Senior Bowl Adds Reese's Peanut Butter Cups As Title Sponsor

Football's premier all-star game forms perfect partnership with the perfect combination of chocolate and peanut butter

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Aug 21, 2013, 12:30 ET

MOBILE, Ala., Aug. 21, 2013 /PRNewswire/ -- Senior Bowl, LLC and its parent organization, the Mobile Arts and Sports Association, Inc. (MASA), today, announced that Reese's® Peanut Butter Cups has signed on as the Senior Bowl's new title sponsor.

The multi-year agreement starts with the 2014 game in January.

"We are so honored to have the Reese's brand as our title sponsor," said Senior Bowl Chairman and CEO Angus Cooper II, who also serves as the MASA Chairman. "Their corporate success and commitment to excellence are both perfectly aligned with the Senior Bowl's prime values and those associated with America's premier college all-star game."

"The Reese's Senior Bowl is a perfect combination of two iconic brands and we believe this partnership will elevate our position in the sports business market place now and in the future," said Senior Bowl Executive Director Phil Savage. "We are very proud to bring on the Reese's brand as the title sponsor of our game."

In addition to its new partnership with the Senior Bowl, the Reese's® brand is also the official candy partner of the NCAA® and the title sponsor of the National Association of Basketball Coaches' Reese's® College All-Star Game, which features the top Division I senior basketball student-athletes from around the country and is played the weekend of the NCAA Men's Final Four®.

"The Reese's brand is excited to partner with the Senior Bowl," said Drew Iddings, Director, Promotions and Planning, The Hershey Company. "We are confident that this partnership will continue to solidify the Reese's brand's leadership in collegiate athletics as well as honor senior student-athletes who achieved success on and off the field during their college careers."

The Senior Bowl had a title sponsor as recently as 2011, when it concluded a five-year run as the Under Armour Senior Bowl. Under Armour will provide apparel for the 2014 Reese's Senior Bowl. The Senior Bowl also previously had a title sponsorship with Delchamps grocery stores ('94-'00).

The 2014 Reese's Senior Bowl is scheduled for Saturday, January 25 in Mobile's Ladd-Peebles Stadium. The game and all practices will be televised by NFL Network.

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About the Senior Bowl

The Senior Bowl is college football's premier senior showcase event, annually featuring the nation's best senior collegiate football stars and top NFL draft prospects on teams coached by NFL coaching staffs. Senior Bowl practices and game week festivities are attended by more than 800 general managers, head coaches, assistant coaches, scouts and other front office personnel from all 32 National Football League teams, making Mobile and the Senior Bowl the week-long host to a one-of-a-kind NFL Coaches Convention. For more information on the 2014 Senior Bowl please visit the bowl's website at www.seniorbowl.com.

About MASA

The Mobile Arts and Sports Association, Inc., is the parent organization of the Senior Bowl. Organized in August, 1951, MASA is a non-profit corporation dedicated wholly to public benefit. Composed of Mobile business and civic leaders, MASA was organized and incorporated for the purpose of promoting and advancing the civic, social, cultural, recreational and artistic life of the community of Mobile and its environs. One of MASA's first undertakings was the sponsorship and promotion of the Senior Bowl football game.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees.

With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

SOURCE Senior Bowl; The Hershey Company