BALTIMORE, Dec. 9, 2013 /PRNewswire/ -- The way people share their experience with local companies has changed. If you have made a purchase from Amazon.com, peer reviews have most likely influenced your purchase decision. This is now happening with local businesses. The communities taking advantage of this are grabbing the lion's share of prospects. In fact, Internet reviews are trusted by 70% of consumer opinions - more than all types of advertising, including websites, radio, TV, newspaper and magazines.
Kevin Williams, President of SeniorMarketing.com, has been invited to co-present a webinar with Robert Walker of RetirementHomes.com on Tuesday, December 17 at 2pm EST. The name of their presentation is "How to use online reviews to increase leads...in just weeks."
"The decision for senior living or senior care is local and very emotional. Seeing reviews of that business beforehand helps seniors and adult children make an easier decision." Williams goes on, "I've talked with many senior living and senior care business owners who understand the importance of reviews, but are paralyzed to take action due to fear of receiving negative reviews."
Williams and Walker have discovered how to use online reviews to connect with prospects, and convert these leads into move-ins. They'll also reveal:
- How to get a top free listing on the search engines filled with positive reviews.
- Five unique ways to build positive reviews for your community.
- How to handle negative reviews in a way that actually strengthens your community's image.
- The legalities surrounding reviews. Hear about the $350,000 in fines companies have had to pay recently.
- Easy ways to monitor your online reputation with free tools.
The date of the webinar is Tuesday, December 17 at 2pm EST.
To register for the webinar please visit https://www3.gotomeeting.com/register/611532710
Baltimore-based SeniorMarketing.com is a proven direct response-marketing firm designed to increase income in three areas: 1) increasing occupancy and clients; 2) increasing customer lifetime value; and 3) improving marketing efficiency.
Kevin M. Williams, President
5024 Campbell Blvd., Suite D
Baltimore, MD 21236
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