SENREVE Launches Its Premier Collection of Luxury Handbags

The tech-driven brand reinvents luxury handbags for the modern woman, striking a balance between design and versatility

Nov 17, 2016, 12:12 ET from SENREVE

SAN FRANCISCO, Nov. 17, 2016 /PRNewswire/ -- SENREVE, a handbag brand based in San Francisco, designed in New York and made in Italy, launches exclusively through

Senreve is derived from the French words "sense" and "dream" and stands for women not having to make tradeoffs between beauty and wearability. It's the bag for a multifaceted woman who does it all and carries it all.

Co-founders Coral Chung and Wendy Wen began developing the line in 2015, setting out to marry art with science by using a data-driven approach to product development, testing, and innovation: assessed critical attributes of handbags through surveys, interviews, and focus group input from hundreds of women. They incorporated those insights into bags that can be worn in multiple ways, are lightweight, have the right pockets and compartments, and an interior that's just as lux as the exterior. SENREVE handbags are handcrafted by artisans in Florence from Italian leather, and are priced at under $1,000.

"We want to take an approach to creating luxury handbags that's more personal and modern. My bag is the most important product in my life; I literally carry my life in it everywhere I go. I couldn't find that dream bag that met my wants and needs, so we decided to start SENREVE," says Coral Chung, co-founder.

SENREVE Background

SENREVE has secured financing from respected investors including the Chairman of JetBlue/ founder of Peterson Ventures, partner at GSR Ventures, former partner at Sequoia, former partner at Warburg Pincus, and others. SENREVE advisers are leaders in fashion and technology: the former President of Yoox-Net-a-Porter, President of Uniqlo, Head of Product at SmartThings IoT.

As millennial female professionals previously in technology and finance, co-founders Coral Chung and Wendy Wen have direct insight into the SENREVE core customer base. Coral previously worked on retail strategy at Bain, led the luxury retail vertical at Medallia, and at Prada pre-IPO. Wendy was a successful investor at Blackstone, TPG, and Anthos Capital, and also worked at Chanel.

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