SENSA® Weight-Loss System Expands With a Line Specifically-Formulated for Men

SENSA FOR MEN® Launches Just in Time for Summer

Mar 16, 2011, 09:05 ET from SENSA Weight-Loss System

MANHATTAN BEACH, Calif., March 16, 2011 /PRNewswire/ -- With warm weather and bathing suit season just around the corner, the SENSA® Weight-Loss System, a revolutionary six-month weight-loss program developed by neurologist and smell and taste expert Dr. Alan Hirsch, announces an expansion of its product line with SENSA® FOR MEN.  


Numerous studies have proven that women have a stronger sense of smell and taste than men. As the SENSA® Weight-Loss System is based entirely on the senses of smell and taste, the groundbreaking Tastant technology has been customized to improve the efficacy for men and fit the needs of men's senses. Utilizing the patent-pending blend of Tastants that Dr. Hirsch spent years researching, SENSA® FOR MEN contains slight variations in potency, allowing men the ability to achieve maximum results.

Simply shake SENSA® FOR MEN evenly over the surface of your food, using the labeled "salty" or "sweet" sides of your shaker and you're on the path to losing weight! Both the original SENSA® Weight-Loss System and SENSA® FOR MEN enhance the flavor of your food, allowing you to feel more satisfied and full faster when eating meals.  

"Scents have a profound impact on weight loss. Since men and women smell differently, it was only natural to develop a SENSA® Weight-Loss product specifically-formulated for men," said Dr. Alan Hirsch, renowned neurologist and director of the Smell and Taste Research Center. "We're excited to launch SENSA® FOR MEN and bring this product to men who want to lose weight in a simple and effective way."

Hundreds of thousands of people across the United States have turned to the SENSA® Weight-Loss System to lose weight without feeling deprived. In one of the largest clinical studies ever conducted with a non-prescription weight loss product, 1,436 participants lost an average of 30.5 pounds in six months without changing their existing diet or exercise program.

SENSA® FOR MEN is available exclusively at GNC store nationwide and online at and    

About SENSA®

Based on more than 20 years of his research linking human olfactory senses to appetite and overeating, Dr. Alan Hirsch developed the SENSA® Weight-Loss System. SENSA® consists of patent pending blends of scented Tastants that you sprinkle on food, and are designed to stimulate the olfactory senses and trigger satiety. SENSA® has become a leading weight-loss tool and lifestyle brand to encourage portion control and healthy living without restrictive dieting, stimulants or pills. For more information or to order SENSA® visit or


Katelyn O'Reilly

(310) 683-0940 ext. 1527

Ogilvy Public Relations Worldwide

on behalf of SENSA

Shannon Radecki

(310) 248-6153

SOURCE SENSA Weight-Loss System