Sensio Inc. Partners with Bethenny Frankel to Launch Skinnygirl by BELLA

NEW YORK, Oct. 30, 2014 /PRNewswire/ -- Sensio Inc. announced today the launch of Skinnygirl by BELLA, a co-branded collection of small kitchen appliances from natural foods chef, best-selling author, reality TV star and self-made entrepreneur Bethenny Frankel.

Adding to Sensio Inc.'s 10-year portfolio of brands and products, the Skinnygirl by BELLA collection will debut with a personal blender to be followed by other products in the coming months.

The Skinnygirl by BELLA 700 Watt Personal Extraction Blender is scheduled to be unveiled on QVC Sunday, November 9 at 12 PM (ET) during the "In the Kitchen with David^®" broadcast. The blender will be available beginning November 9 for $79.99, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515 and will include:

• 2 convenient large cups
• 1 small cup
• 700 watt motor base
• 1 stainless steel blending blade
• 1 stainless steel grinding blade
• 1 lip ring lid for comfortable drinking
• 1 closed lid for storing
• 2 drinking straws
• 2 to-go lids
• 1 recipe booklet (featuring 11 recipes)

"We're pleased to work with Bethenny Frankel and the Skinnygirl brand to introduce these new products," said Sensio Inc. CEO Shae Hong. "Skinnygirl is a great fit for our portfolio of quality products with aesthetic appeal and strong features."

Bethenny Frankel states: "Housewares is the perfect fit for Skinnygirl. Appliances in your home should encourage a healthy lifestyle, be practical, innovative and easy to use for people on the go. I'm thrilled to partner with Sensio whose expertise in product development has helped bring these new designs to life."

A second product, Skinnygirl by BELLA Personal Blender ($24.99), is slated to launch later this month at Sam's Club and SamsClub.com.

For more information, please visit www.bellahousewares.com/skinnygirl.

ABOUT SENSIO INC.
Since its inception in 2003, Sensio Inc. has become a primary manufacturer of specialty kitchen appliances. The company is recognized for developing dynamic and innovative consumer products for their own brands including BELLA, BRIM and Throwback Appliance Company as well as other licensed brands.  With a strong commitment to design, innovation, quality and function, Sensio Inc. offers a wide range of products from coffee makers and blenders to exciting entertaining amusement appliances such as free standing candy dispensers and popcorn makers, all of which are sold through major retailers nationwide.  Sensio Inc. continues to conceptualize new and innovative ways to make everyday life in the kitchen easier.  For more information, please visit www.SensioInc.com. 

ABOUT SKINNYGIRL™
What started with the Skinnygirl^™ Margarita from the mind of New York Times Bestselling author, chef, TV personality and entrepreneur Bethenny Frankel, has turned, quite frankly, into a lifestyle revolution. The Skinnygirl™ brand has grown to include a wide variety of products including non-alcoholic beverages, microwave popcorn, chips, hummus and dips, nutrition bars and now, even appliances. The brand focuses on creating products that encourage a healthy lifestyle and provide women with practical solutions to everyday problems.  

QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

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Photo - http://photos.prnewswire.com/prnh/20141029/155348
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SOURCE Sensio Inc.

Related Links

www.sensioinc.com