SEO Marketing and Traditional Advertising Merge with Cyberset's Press Release Services

Cyberset's methods of sharing information about a company or brand to the newswires don't just alert the world to changes, it also boosts web presence.

Sep 16, 2013, 21:44 ET from Cyberset Corp.

LOS ANGELES, Sept. 16, 2013 /PRNewswire/ -- Search engine optimization, also known as SEO marketing, is a relatively new and ever-changing promotional tool that makes use of a site's ranking on the most popular search engines (think Google, Bing, etc.) to drive consumers to a brand's webpage. Cyberset, as a leading Internet marketing company in Los Angeles, has to constantly innovate and improve its strategies in order to offer the best SEO services possible for its clients. One way the successful online marketing company achieves this is through its talented writing department and its skillful use of Internet-tailored press releases.

The exact methodology behind Cyberset's use of online news releases can't be explicitly laid out; it's a company secret. Nonetheless, the basics can be explained. Through careful work using a wide range of web -based software and research tools, the Cyberset Internet marketing experts can figure out which key phrases are most vital for a company's success on the web. These key phrases correspond to certain services of Cyberset's clients and, by promoting their success on search engines, the client's company attracts more and more web traffic and customers. The project managers share these important keywords and their relative importance with the writing staff.

Then, Cyberset's content writers structure their press releases in a way that assists with the ranking of these keywords. These releases, once approved by the client and edited for accuracy, are then sent across the most appropriate newswire, showing up on reputable, well-known sites like Yahoo!, BizJournals, Bloomberg Business, Reuters, MarketWatch from Dow Jones, and many more, as well as a wide-range of local affiliates of NBC, ABC, CBS, Fox, and other major networks. These sites, of course, show up on news feeds from sources like Google and Bing. Once published, these pages attract attention, spreading awareness of a brand, its place on the web, and the reputation of the client's site as a resource for those ever-important key phrases.

An additional perk of this service is that this process also works like traditional press release marketing. Subjects like big changes within a company, important communiques by CEOs and leaders in the industry, relevant comments on recent news stories and events, and simple announcements or regional specials can still be spread through these SEO-focused news releases. The only difference is that Cyberset's crafty writers shape the releases to also benefit web ranking and presence.

Cyberset has worked with companies of all sizes, from local businesses trying to find its place in the local scene to international brands wanting to strengthen their web presence in its favorite foreign markets. During Cyberset's free consultations, a friendly and knowledgeable sales representative will outline the many different, customizable Internet marketing plans that the company offers. Recommendations will be given based off of the client's existing successes and business size and the Cyberset team can show examples of its past accomplishments, using companies with a similar background as a model. Then, the plans are modified to perfectly match the client's expectations and desires. Cyberset's flexibility means that, for example, a company that frequently has important news and specials can increase its number of press releases without having to purchase an Internet marketing package that is out of its price range.

To learn more about Cyberset, contact the company for a free consultation at (800) 601-5052. The meeting can be scheduled in person at Cyberset's Woodland Hills, CA-based offices, by phone at your leisure, or through Skype. More info and an online quote request form can also be found on Cyberset's website at

News Release submitted by Cyberset

SOURCE Cyberset Corp.