Sequence Helps Lytro Launch a "Picture Revolution"

Jul 08, 2011, 07:03 ET from Sequence

SAN FRANCISCO, July 8, 2011 /PRNewswire/ -- Lytro, Inc. officially launched their new company with the goal of revolutionizing photography. Sequence, a creative development agency based in San Francisco, is Lytro's branding and user-experience partner, and helped them with all aspects of their brand.

"Sequence has been a valuable partner," said Ren Ng, CEO and founder of Lytro. "They quickly understood the complexity and potential impact of our new technology and have helped us create a powerful yet simple brand experience that really resonates with our target audience."

"Lytro is exactly the sort of game-changing company that we love working with," said Jojo Roy, CEO of Sequence. "They are turning an established category on its head with revolutionary technology, and they are using smart, user-centered design as key part of their strategy."

Lytro is the latest in a series of consumer and technology brands that Sequence has partnered with, including Sonos, Disney, OpenTable, Roku and Chipotle Mexican Grill.

About Sequence

Sequence is a creative development agency that helps companies envision and build innovative brands, products, and experiences. Sequence helps clients connect with their customers through a combination of strategic thinking, innovative design, and relevant technology. Sequence's award-winning work for clients ranging from Chipotle Mexican Grill, Chevron, and OpenTable, among many others, includes the design and development of brands and websites, as well as mobile, web and social applications. For more information, visit

About Lytro

Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past.  The company was founded in 2006 by CEO Ren Ng, whose PhD research on light field photography won Stanford's prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award. For additional information, visit

SOURCE Sequence