Sequential Brand Group focused on Building a Better Brand - BrokerBank Securities
Jun 22, 2015, 07:00 ET
NEW YORK, June 22, 2015 /PRNewswire/ -- According to research from the Yale School of Management, the market for branded apparel in the United States in 2011 was estimated to be $35.3 billion, with a five-year forward compound annual growth rate ("CAGR") estimated at 4.1%. An emerging company serving the market for branded apparel and accessories is Sequential Brand Group, Inc.
Sequential Brand Group, Inc. (NASDAQ: SQBG) owns a portfolio of consumer brands in the fashion, active and lifestyle categories. The company changed its business plan in late 2011, moving away from product manufacturing to focus on licensing and brand management. To reflect this change in strategy, the company changed its name from People's Liberation Group to Sequential Brands Group, Inc. The company promotes, markets, and licenses these brands, as well as intends to pursue acquisitions of additional brands or rights to brands. The company has licensed and intends to license its brands in various categories to retailers, wholesalers, and distributors in the United States and in certain international territories. The company currently has a portfolio of 13 consumer brands which it licenses for a range of products, including apparel, footwear, eyewear, and fashion accessories.
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