Serenity Relaxation Beverage Comes To South Beach Miami

Serenity Announces Sponsorship of The Florida Spa Association's July 12th Fashion Show Event at Elle Spa at the Eden Roc

Jul 09, 2012, 10:00 ET from Serenity

SOUTH MIAMI BEACH, Fla., July 9, 2012 /PRNewswire/ -- Serenity, the premier relaxation beverage also known as 'The Spa in a Can,' today announced its sponsorship of The Florida Spa Association (FSA) Anniversary Event and Fashion Show on Thursday, July 12th at Elle Spa at the Eden Roc Renaissance Miami Beach Hotel.

Serenity Relaxation Beverage, which comes in an 8.4 fluid ounce can, helps promote a gentle calming effect and can be enjoyed anytime, night or day. Serenity contains a proprietary blend of B Vitamins, Rose Hips, Valerian Root and Melatonin formulated to help people relax.  Serenity is a non-alcoholic, non-caffeinated, zero-calorie/carb way to unwind from life's everyday stressful moments.   

Serenity is currently available at many spa locations throughout the Florida area, including The Jacksonville Salt Spa and the Ritz-Carlton Spas in South Beach, Amelia Island and Orlando.

"We feel the synergy between the Florida Spa Association and Serenity is very strong, and we're honored to be associated with them," said Nat Salvemini, Ph.D., co-founder and Principal of Apex Beverage, the company that produces Serenity.  "Serenity can be enjoyed before, during or after a spa day or treatment and will definitely enhance the spa experience.  It's pleasant tasting and produces a gentle calming effect without zapping all your energy or removing your focus."

"We are very excited to have Serenity on board as one of our sponsors," said Ilana Moses, Founder of The Florida Spa Association. "We sampled the product and found it be very effective as well as delicious.  It's a wonderful way to capture the true relaxation of a fabulous spa treatment."

About The Florida Spa Association

The Florida Spa Association is a group of Florida Spa professionals united by the desire to promote Florida as the finest destination for a Spa experience. The Florida Spa Association provides continuing education, access to new products and services, networking and employment opportunities throughout Florida.  For more information about the Florida Spa Association, visit

About Serenity

Serenity is a product of Apex Beverage, LLC, of South Hackensack, NJ.  The company is co-owned by Nat Salvemini and Tom Toscano.  Whether it's the harvesting/production of ingredients or metal can production/filling, Apex's production vendors are committed to the highest quality standards.  Serenity can be purchased at select spas and retailers across the USA or on-line at  Visit, or on Facebook at Serenity Relaxation Beverage and follow them on Twitter at #drinkserenity.

Media Contact: Lisa Dawson / 201.522.2035 /

SOURCE Serenity