Serial Entrepreneur Ed Bussey Receives £1 Million Investment for Quill

Quill Announces Funding from Ariadne Capital's Fund and Leading Entrepreneur Investors

May 27, 2013, 09:00 ET from Quill

LONDON, May 27, 2013 /PRNewswire/ --

Three-time entrepreneur Ed Bussey today announces the successful closure of £1 million investment in Quill, the pioneering content creation platform he founded in 2011.

The investment comes from Ariadne Capital's Fund and leading entrepreneur investors, including Shakil Khan (Spotify, Summly,, Rupert Ashe (Graze, Videojug), Karen Hanton (, Andrew Burge (King Content, iSUBSCRiBE), Nick Beare (BBC Worldwide, LGI), Peter Read (Techlightenment, Songkick) and Andrew Grahame (Mr & Mrs Smith).

Formerly called iTrigga, Quill provides businesses, including Shop Direct Group, Swiftcover/AXA, WPP and Aegis, with high quality, web-optimised content, on any topic and in any language, helping them increase both revenues and reputation.  

In a move to capitalise on the rapidly increasing demand for digital content, Quill has developed a ground breaking technology platform, which it uses to manage the workflow and quality assurance of a global network of writers, editors and video producers, across 30+ languages. Quill offers a more efficient, hassle-free and cost-effective way of producing content than is possible in house or via traditional content production agencies, whilst guaranteeing that all of its content is of a consistently high "on brand" standard.  

The funding will be used by Quill to grow its management team in the UK and overseas, to expand its specialist, multi-lingual writer and editor base to meet the rapidly increasing client demand for its services, and to accelerate the global roll out of its technology platform.

Prior to launching Quill, Ed was COO at mobile phone utility and social networking site ZYB, which was acquired by Vodafone in 2008 for €31.5m.  Ed joined his first start-up team at online fashion retailer in 2000, which was sold to N Brown, the home shopping group, in October 2010 for £11.5m.

Ed Bussey, Founder and CEO of Quill, said:

"We have an outstanding investor base of leading digital entrepreneurs and we wanted to build on that investment approach with the 'Entrepreneurs Backing Entrepreneurs' ethos of Ariadne's investment platform. Ariadne has backed some explosive growth companies over the past decade, and we're excited to be joining their portfolio."

Commenting on the investment, Julie Meyer, CEO of Ariadne Capital and Managing Partner of Ariadne Fund commented:

 "Not only has Ed impressed me over the years - and I was always looking for an opportunity to work with him - but I loved the fact that he was ex-special forces. Compared to that, entrepreneurship is a piece of cake!"

About Quill  

Quill is a fast-growth content marketing company that specialises in writing for the web, on any topic, and in any language.

They are building a global network of specialist writers, editors and video producers around the Quill technology to meet the rapid growth in demand for bespoke digital content. Their vision is to be the leading worldwide platform for writers.

Quill helps businesses to reach and engage better with their target audiences using tailored, web-optimised content. Quill offers a more efficient, cost-effective and scalable way of doing so than is possible in-house or via traditional content production agencies.

Quill offers a number of other content services, in addition to editorial production: strategy - designing tailored content plans for clients; video; infographics; easy-to-integrate, customised news feeds for client websites; and content distribution, including blogger outreach, automated social publishing and article syndication.

About Ariadne Fund

Ariadne Capital has £5.3 million under management, and 25 leading Limited Partners (LP's) who are individuals who lead global leading firms in private equity, media and telecoms and technology. The fund invests in 'digital enablers' - the enabling technology and tools firms which are transforming the large industrial sectors (financial services, media, retail, healthcare and energy). A typical investment is £250,000 to £500,000, but the co-investment and follow-on investment from the LP's is substantially more. Ariadne has within its shareholder base and LP's the access to capital to ensure rapid growth for its portfolio firms.