Service Economy Fuels Company Launch

Volcanic is an Experience and Service Design Consultancy

Aug 12, 2014, 17:03 ET from Volcanic, LLC

KANSAS CITY, Mo., Aug. 12, 2014 /PRNewswire/ -- Today marks the official launch of Volcanic, LLC, an experience and service design consultancy, which is among the first in the U.S. dedicated exclusively to the growing field of Service Design.

Volcanic is a spin-off of the globally recognized ad agency Sullivan Higdon & Sink (SHS), and at the outset is being spearheaded by well-known creative director John January. In addition to his role as executive creative director within SHS, he will be guiding Volcanic as an Executive on Loan to get the company up and running.

"The U.S. economy is already 80 percent service-based. That means the unique service proposition has to replace the unique selling proposition as the primary point of competitive advantage," said January. "Think of all the service moments out there – from checking into a hotel, renting a car or picking up movie tickets to checking in at an emergency room or renewing your license at the DMV. Volcanic exists to bring human-centered thinking and purposeful design to the intangible experiences that make or break the crucial moments people spend with a product or service."

January noted that a service design consultancy is distinct from an integrated ad agency. "SHS uses remarkable ideas to increase brand recognition and reputation. Volcanic utilizes service design to ensure high expectations are met by high-quality experiences once a customer decides to engage with a product or service."

Volcanic's Lead Service Designer Yosef Shuman added, "A well-designed experience thinks about the entire service ecosystem that predicts and meets needs before customers or employees even realize they need it."

The company has already landed its first client but due to confidentiality agreements, the client will be named at a later time.

"Volcanic was founded on the belief that brands and organizations become drastically more attractive when they are built upon great service experiences," said Shuman.

About Volcanic
Volcanic, LLC, is an experience and service design consultancy, and is among the first in the U.S. dedicated exclusively to the growing field of service design. Volcanic is a member of the international Service Design Network, the global community for expertise in service design. Learn more at Connect with Volcanic on LinkedIn, and follow them on Twitter @WeAreVolcanic. For business inquiries, please contact Volcanic Executive on Loan John January at 816-489-4478.

SOURCE Volcanic, LLC